A New Entertainment Giant Is Rising—And It’s Rooted in the East Jason Kothari, the former CEO of Housing.com and FreeCharge, is back with something massive—and this time, he’s
Jason Kothari, the former CEO of Housing.com and FreeCharge, is back with something massive—and this time, he’s aiming straight for the heart of global pop culture.
Kothari just unveiled his latest venture, Mythik, a tech-first entertainment startup that’s on a mission to build the ‘Disney from the East’. Sounds ambitious? It is. But if anyone’s going to pull it off, it’s the man who’s been part of multiple startup turnarounds and high-stakes exits.
At its core, Mythik is a global entertainment company built on a bold idea: to bring the rich stories, characters, and worlds from Eastern mythology to life—but with a modern twist.
Think gods, warriors, demons, ancient legends—brought into today’s world through cutting-edge technology, immersive experiences, and a franchise-first approach.
And no, it’s not just about cartoons or movies. Mythik is gunning for games, films, series, merchandise, and even the metaverse.
In short: it’s mythology, but make it Marvel.
Jason Kothari isn’t new to bold ideas. He’s been behind major turnarounds at Housing.com, Snapdeal, and FreeCharge. He’s written a bestselling memoir. And now, he’s turning his focus toward storytelling on a global scale.
His pitch is clear:
And he’s not wrong.
From the Ramayana to the Mahabharata, from Japanese folklore to Southeast Asian epics, Eastern cultures are bursting with stories that have never been given the Hollywood treatment.
Mythik wants to change that—and in doing so, own the next global content wave.
This isn’t just a dream scribbled on a whiteboard. Mythik plans to operate like a modern entertainment studio—starting with IP creation and world-building that can scale across formats and platforms.
Sounds like Marvel + Disney + mythology = Mythik. And that’s exactly the point.
There’s never been a better moment for this kind of storytelling. Here’s why:
Add to that the cultural confidence growing across Asia, and Mythik’s timing feels absolutely perfect.
It’s a big claim—but not impossible. Disney didn’t just make cartoons. It built worlds, characters, and experiences that became cultural landmarks. That’s what Mythik is aiming for—but through the lens of Eastern wisdom, wonder, and warrior tales.
The potential is massive:
It sounds bold—but in today’s content-hungry, mythology-loving world, it’s also extremely doable.
While the full rollout plan for Mythik hasn’t been revealed yet, the buzz is already building. Kothari is expected to bring in top-tier creative talent, tech experts, and global investors to bring the vision to life.
And knowing his track record, he won’t just stop at storytelling—he’ll build a brand that lives on screens, in homes, on shelves, and inside your favorite apps.
The world doesn’t need another reboot. It needs fresh worlds, new heroes, and stories that reflect a broader cultural imagination.
That’s what Jason Kothari’s Mythik is promising—and if it delivers, we could be witnessing the birth of the next global entertainment phenomenon.
So yeah—Disney might just have some real competition.
