Lenskart, India’s leading eyewear retailer, is taking another step toward global expansion with the launch of OWNDAYS eyewear products in the Indian market. This move comes after the
Lenskart, India’s leading eyewear retailer, is taking another step toward global expansion with the launch of OWNDAYS eyewear products in the Indian market. This move comes after the company acquired a majority stake in OWNDAYS, a renowned Japanese eyewear brand, back in 2022. With this new addition to its portfolio, Lenskart is set to offer Indian consumers high-quality, international eyewear options while leveraging its extensive reach in the country.
After its significant acquisition of a majority stake in the Japanese eyewear brand OWNDAYS for $400 million two years ago, Lenskart has now launched the brand’s eyewear products in India. This partnership marks an important milestone for both companies as they combine OWNDAYS’ renowned craftsmanship with Lenskart’s deep understanding of the Indian market.
“We are excited to introduce OWNDAYS eyewear to the Indian market, combining the brand’s expertise in superior craftsmanship with Lenskart’s extensive market presence,” said Apeksha Gupta, Business Head of OWNDAYS India, and John Jacobs, CEO of Lenskart, in a joint statement.
The partnership is set to bring the best of both worlds to Indian consumers—high-quality international eyewear and a local platform that understands the preferences of Indian customers. Lenskart has already made its mark in India with its affordable and stylish eyewear, and adding OWNDAYS products is a natural progression in its journey.
This partnership with OWNDAYS is not just about offering more products; it’s about broadening Lenskart’s portfolio with premium international brands. It gives customers access to the finest eyewear from Japan, a country known for its attention to detail and quality. By offering these products alongside its own collection, Lenskart hopes to cater to a wider range of consumers, from budget-conscious shoppers to those looking for premium, luxury eyewear.
Lenskart has been making waves in India for years, and its growth continues to soar. In the financial year 2024, the company reported an impressive 43% increase in sales, surpassing INR 5,000 crore in operating revenue. This is a major leap from INR 3,788 crore in FY23, showing the company’s expanding influence in the eyewear market.
By launching OWNDAYS products, Lenskart aims to solidify its position as a one-stop shop for all eyewear needs, whether customers are looking for affordable daily wear glasses or premium designer frames. With the introduction of OWNDAYS’ eyewear, the brand is clearly aiming to appeal to both ends of the market, offering something for everyone.
The Indian eyewear market has been growing steadily over the past few years, driven by an increasing number of young consumers and rising awareness about eye health. With the rise of e-commerce and the growing trend of online shopping, Lenskart has been able to tap into this market by offering a wide selection of eyewear styles and services, including home delivery and virtual try-ons.
Lenskart’s partnership with OWNDAYS gives it the advantage of offering premium eyewear brands that were previously hard to find in India. Whether you’re looking for sleek, minimalist frames or high-fashion designs, OWNDAYS brings a premium global eyewear experience that will appeal to discerning customers.
This move also signals Lenskart’s ambition to continue its expansion beyond India. The company already has a strong presence in countries like the UAE, Singapore, and Japan, and the OWNDAYS launch in India will only boost its international credentials.
Founded in 2010 by Peyush Bansal, Lenskart has come a long way from its humble beginnings to become one of India’s largest eyewear retailers. With more than 2,500 stores across the world, of which 2,000 are in India, Lenskart has quickly established itself as a household name in eyewear. The company’s online presence, combined with its extensive retail footprint, has helped it grow a loyal customer base of over 2 crore people.
Recently, Lenskart raised INR 160 crore (about $19.1 million) from its co-founders, including Peyush Bansal, Neha Bansal, and Amit Chaudhary, to support the company’s expansion plans. Additionally, Singapore-based Temasek and US-based Fidelity injected a massive $200 million into the company at a valuation of $5 billion in June 2024.
As Lenskart continues to grow, its focus will likely remain on expanding its product offerings, both domestically and internationally. The partnership with OWNDAYS is just one step in Lenskart’s larger strategy of offering international brands alongside its own eyewear products, creating a diverse portfolio that caters to a wide variety of tastes and budgets.
The company’s operating revenue breaching the INR 5,000 crore mark is a testament to its strong foothold in the market, and the addition of OWNDAYS eyewear only strengthens its position as an industry leader.
With plans to further expand its presence across Indian cities and in international markets, Lenskart seems poised to continue its rapid growth, offering customers around the world both affordable and luxury eyewear options. By merging its local expertise with high-quality international products, Lenskart is shaping the future of the eyewear industry.
Lenskart’s partnership with OWNDAYS is a win-win for both brands. While Lenskart gets access to a premium international eyewear brand, OWNDAYS can leverage Lenskart’s extensive market presence in India to introduce its products to a vast new audience. This move is a clear indicator that Lenskart is committed to bringing the best of global eyewear to India while expanding its offerings to meet the growing demand for quality eyewear.
With its impressive growth trajectory, increasing sales figures, and strategic acquisitions, Lenskart is well on its way to becoming a global leader in the eyewear industry.
