In a significant move for the Indian beauty tech industry, Kult, an AI-driven skincare startup, has raised $20 million (approximately ₹170 crore) in its Series A funding round. The investment was led by Dr. Payal Kanodia and Aishwarya Bansal of the M3M Family Office, with participation from early-stage investor Venture Catalysts.

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What Is Kult?

Kult is an innovative beauty discovery platform that leverages artificial intelligence to offer personalized skincare recommendations. By analyzing individual skin profiles, the platform suggests tailored skincare routines and products, aiming to enhance users’ skin health and appearance.

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Who Are the Investors?

• Dr. Payal Kanodia: A prominent figure in the wellness and fitness sector, Dr. Kanodia brings a wealth of experience in health and wellness initiatives.
• Aishwarya Bansal: A seasoned entrepreneur with a background in business strategy and operations, Bansal’s expertise will be instrumental in scaling Kult’s operations.
• Venture Catalysts: An early-stage investment firm known for backing innovative startups, Venture Catalysts’ participation underscores the potential of Kult’s business model.

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Strategic Moves Post-Funding

As part of the investment agreement, both Dr. Kanodia and Aishwarya Bansal will join Kult’s board of directors. Their involvement is expected to provide strategic direction and operational guidance, facilitating the company’s expansion and growth in the competitive beauty tech market.

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What Sets Kult Apart?

Kult differentiates itself by combining cutting-edge AI technology with a deep understanding of skincare needs. The platform’s ability to analyze diverse skin types and conditions allows for highly personalized recommendations, setting it apart from traditional beauty platforms.

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Future Plans and Market Impact

With the infusion of ₹170 crore, Kult plans to:

• Enhance AI Capabilities: Further develop its AI algorithms to improve the accuracy and effectiveness of skincare recommendations.
• Expand Product Offerings: Introduce a wider range of skincare products to cater to diverse customer needs.
• Increase Market Reach: Strengthen its presence in both urban and rural markets across India, making personalized skincare accessible to a broader audience.

The funding positions Kult to become a significant player in the Indian beauty tech industry, capitalizing on the growing demand for personalized skincare solutions.

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Kult’s successful Series A funding round marks a pivotal moment in the evolution of personalized skincare in India. With strong backing from experienced investors and a clear strategic vision, Kult is poised to lead the way in AI-driven beauty solutions, offering consumers tailored skincare experiences that cater to their unique needs.

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