Krafton India Backs Indore-Based Startup Shuru in a Secretive Funding Round In a surprising yet smart play, Krafton India announced an investment in Shuru, a hyperlocal community app
In a surprising yet smart play, Krafton India announced an investment in Shuru, a hyperlocal community app based out of Indore, Madhya Pradesh. While the exact amount remains undisclosed, the move signals Krafton’s growing interest in India’s tech startups beyond gaming.
Joining Krafton in the latest funding round were existing backers Omidyar Network India and Eximius Ventures, proving strong investor confidence in Shuru’s vision.
Founded by entrepreneurs Mayank Bhangadia and Harsh Chhabra, Shuru is a location-based social networking platform designed to digitally empower local communities.
With more than 2 million monthly active users across India, Shuru helps people stay connected through:
It’s a digital neighborhood square for the 21st century, bridging the gap between people and local businesses.
Krafton is best known for global hits like PUBG, but its India unit’s investment in Shuru shows a new direction — harnessing India’s growing demand for hyperlocal, community-driven digital platforms.
This is about more than just social networking; it’s about building stronger, self-sustaining communities that thrive both online and offline.
With fresh funds and heavyweight backers behind it, Shuru is poised to:
Krafton’s move signals growing recognition of hyperlocal platforms as vital digital infrastructure in India’s tech landscape. As Shuru scales, it could redefine how millions interact with their neighborhoods — making local connections easier, faster, and more meaningful.
