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Introduction: The $2 Million Boost for KisaanSay In a game-changing move for India’s food industry, KisaanSay, a startup focused on creating a direct link between farmers and consumers,
In a game-changing move for India’s food industry, KisaanSay, a startup focused on creating a direct link between farmers and consumers, has secured a $2 million investment in its pre-seed funding round. Led by Jungle Ventures, a prominent venture capital firm, this funding aims to propel KisaanSay’s mission to make the food supply chain more transparent, fair, and authentic.
The company’s founders, Nitin Puri, Manoj Karki, and Vaishali Mehta, are ready to take their vision of providing fresh, high-quality produce directly from farmers to households across India to the next level.
At its core, KisaanSay is on a mission to create a more honest, sustainable food ecosystem. Founded with a vision to bridge the gap between Indian farmers and consumers, KisaanSay works with farmer collectives to source and deliver fresh, minimally processed, and packaged food directly from farms.
Transparency is at the heart of KisaanSay’s operations. By sourcing products directly from the origin, the company ensures that the food is fresh, pure, and has the authenticity consumers are increasingly looking for. Not only does this benefit the consumers, but it also ensures that farmers receive fairer pay, making it a win-win for everyone involved.
KisaanSay operates on a co-brand and co-profit partnership model. This means that they collaborate closely with 20 farmer collectives, who represent over 50,000 farmers. Together, they produce more than 80 food products spread across 12 categories—from grains and spices to fresh produce and packaged goods.
The company’s approach is to minimally process these products, making sure they maintain their natural flavors and nutrients while ensuring they reach consumers in the most efficient way possible. They take pride in not only making sure that the products are genuinely good but also in how ethical and fair their process is.
Their omnichannel distribution strategy is another key strength. KisaanSay reaches its customers through multiple channels, including e-commerce platforms, direct-to-consumer channels, and retail stores in the Delhi NCR region, ensuring their products are easily accessible to a wide range of consumers.
KisaanSay’s recent $2 million funding will go a long way in helping the startup scale its operations. So, what exactly do they plan to do with the funds?
KisaanSay aims to broaden its product offerings, bringing in new items to complement the already impressive range of food products they offer. This could mean anything from exotic spices to more regional specialties, all sourced directly from farmers.
The funds will also be used to boost KisaanSay’s distribution networks. As the brand continues to grow, reaching more consumers and entering new markets will be crucial. They plan to extend their retail presence beyond Delhi NCR, making KisaanSay products available in more cities across India.
To make sure people know about their offerings, KisaanSay will ramp up its marketing efforts. The company plans to hire more team members to manage the growing demand, ensuring that customers continue to receive top-notch service and support.
The founders of KisaanSay are thrilled about the partnership with Jungle Ventures and the future of the company.
Nitin Puri, the co-founder, shared his excitement: “We’re super excited to have Jungle Ventures on board. Their support and guidance from day one have been invaluable. With their expertise, we’re ready to scale our operations and bring authentic, fresh food from farmers to every Indian household.”
Rishab Malik, a partner at Jungle Ventures, also highlighted what attracted him to KisaanSay: “KisaanSay is filling a crucial gap in India’s food supply chain by connecting farmers directly with consumers. There’s a real lack of provenance-based consumer food brands in India, and KisaanSay is changing that. We were impressed with their ability to align their mission with scalable operations that benefit both sides of the food ecosystem.”
The Indian food supply chain has long been plagued by inefficiencies, where middlemen often take a huge chunk of profits, leaving farmers with little to show for their hard work. KisaanSay is shaking up this outdated system by cutting out unnecessary middlemen and ensuring that farmers earn a fair income for their produce.
This approach isn’t just good for the farmers; it also benefits the consumer. With direct-to-consumer sales, the products come with a guarantee of freshness and authenticity. Consumers can trace exactly where their food comes from, a level of transparency that’s becoming more and more important in today’s food-conscious world.
Furthermore, the fact that KisaanSay focuses on minimally processed products means that people are eating food that’s closer to its natural state. There are no additives or preservatives, just pure, fresh food straight from the farm.
KisaanSay is already on a fast track to changing the way India consumes food, but this is just the beginning. With the new funding, the company plans to scale rapidly, both in terms of products and market reach. The goal is to build a sustainable food ecosystem that benefits everyone—from the farmers to the consumers.
This new chapter in KisaanSay’s journey could pave the way for similar models in other parts of the world, but for now, all eyes are on India as this exciting startup looks to expand.
With its innovative approach to food sourcing and a commitment to fairness, KisaanSay is on its way to revolutionizing the food supply chain in India. Thanks to their recent $2 million funding round, they now have the resources to expand their reach, grow their product portfolio, and continue improving their processes. This is a company to watch, and they may just be the future of ethical, fresh food in India.
