04/02/2026
Startup

Jasprit Bumrah Just Made A Major Move: The Cricket Star Invests in Eco-Friendly Luggage Brand—Here’s Why This Is a Game-Changer

  • April 14, 2025
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Jasprit Bumrah Takes His Passion for Fitness and Eco-Friendly Products to the Next Level In a surprising twist, Indian cricket sensation Jasprit Bumrah has made a big splash

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Jasprit Bumrah Just Made A Major Move: The Cricket Star Invests in Eco-Friendly Luggage Brand—Here’s Why This Is a Game-Changer

Jasprit Bumrah Takes His Passion for Fitness and Eco-Friendly Products to the Next Level

In a surprising twist, Indian cricket sensation Jasprit Bumrah has made a big splash in the startup world by investing in Uppercase, a game-changing eco-friendly luggage brand. And that’s not all—Bumrah isn’t just putting his money in; he’s taking a hands-on approach, diving deep into product development to help shape the future of luggage with sports-specific backpacks and gym bags designed to take the market by storm!

But what’s the catch? Let’s dive into this exciting partnership and see why Uppercase could be the next big thing in the eco-friendly luggage industry!


Jasprit Bumrah: From Cricket Fields to Product Design—Why He’s All In On Uppercase

Bumrah is known for his fierce determination and attention to detail on the cricket field, but now he’s bringing that same focus and passion to luggage design. This isn’t just about being an investor—it’s about being actively involved in the process.

Bumrah’s first project? Creating sports-specific backpacks and gym bags tailored for athletes and fitness enthusiasts. These products are set to launch within the next 3-5 months, and with Bumrah’s expertise in the sports world, they’re expected to be game-changers for anyone who takes their fitness and sports gear seriously.

So why choose Uppercase? The eco-friendly brand’s commitment to sustainability and high-quality products seems to align perfectly with Bumrah’s values, making it a perfect match. If anyone knows how important it is to have gear that works, it’s the world’s top cricketer!


Uppercase’s Rapid Growth: From 1,600 to 4,000 Points of Sale by 2026

Uppercase is not just sitting around waiting for things to happen—it’s expanding rapidly and has major plans for the future. After raising a massive $9 million in Series B funding last year, the Mumbai-based startup is ready to double down on its success.

Here’s what’s next for Uppercase:

  • Expansion Plans: The company aims to grow from 1,600 points of sale to a whopping 4,000 points by 2026.
  • Revenue Goals: They are targeting INR 250 Crore in revenue within the next few years, showing just how much momentum the brand is building.

With the backing of Bumrah’s expertise and star power, Uppercase’s expansion plans are looking stronger than ever.


Why Bumrah’s Investment in Uppercase Could Be a Big Deal for the Eco-Friendly Market

You might be wondering—why eco-friendly luggage? Here’s why this investment is huge:

1. Eco-Conscious Products Are the Future

Consumers today are increasingly interested in products that are sustainable and earth-friendly. With global awareness about environmental issues on the rise, eco-friendly products are becoming a must-have in almost every market, and Uppercase is tapping into that trend.

2. Bumrah’s Influence Will Skyrocket Uppercase’s Visibility

Having a global superstar like Jasprit Bumrah on board will catapult Uppercase into the spotlight. Bumrah’s influence in India and abroad is enormous, making him the perfect ambassador for a brand that’s all about quality, sustainability, and performance.

With Bumrah’s name attached to it, you can expect Uppercase’s products to sell out quickly and get major attention from consumers who trust his taste and judgment.

3. Sports-Specific Products Are a Winning Bet

Bumrah’s input into the design of sports-specific backpacks and gym bags will give Uppercase an edge in the competitive sports gear market. Whether you’re an athlete, a gym-goer, or someone who wants durable, functional, and eco-friendly products, these new launches could be just what the market is craving.


Uppercase’s Big Plans: What’s Next?

Uppercase is far from slowing down. After their successful Series B funding round, the company is on a mission to:

  • Double its points of sale by increasing its retail presence to 4,000 stores by 2026.
  • Boost revenue to INR 250 Crore, cementing its place as a dominant player in the eco-friendly luggage market.
  • Launch the most innovative and durable sports gear and backpacks, with Bumrah’s personal touch on product development.

And with the eco-conscious trend growing, Uppercase is well-positioned to capitalize on this movement, making its products not just popular but a necessity for the modern consumer.


Why You Should Care About Uppercase and Bumrah’s Partnership

If you’re someone who cares about fitness, sustainability, and quality, Uppercase is a brand you need to watch. Bumrah’s involvement will bring credibility, innovation, and attention to a brand that’s already on the rise.

With plans to expand rapidly and new sports-specific products on the horizon, Uppercase is about to revolutionize the luggage and sports gear market. Whether you’re a fitness junkie or a conscious consumer, this is one brand that will definitely be on your radar.


Is Uppercase the Next Big Thing in Eco-Friendly Gear?

With the backing of cricket superstar Jasprit Bumrah, Uppercase is setting the stage for an exciting future. From sports gear to eco-friendly backpacks, this partnership is bound to shake up the market.

If you haven’t already heard of Uppercase, now is the time to start paying attention. With Bumrah’s expertise and the company’s growing ambitions, Uppercase is on its way to becoming a household name—and it’s definitely a brand to watch closely.



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