Why India’s Baby Skincare Routine Might Be Doing More Harm Than Good Every Indian parent wants the best for their newborn — from nutrition to brain development, they
Every Indian parent wants the best for their newborn — from nutrition to brain development, they leave no stone unturned in the first 1,000 days. But here’s the surprising truth: baby skincare is often ignored or misunderstood, even though it’s just as crucial.
For generations, Indian parents have followed the same time-honored rituals — massaging, bathing, and moisturizing their babies daily. But many of the products used aren’t made for India’s unique climate, hard water, and sensitive skin types.
That means your baby’s delicate skin could be getting irritated, dry, or worse — even with the best intentions.
Dr. Sonali Kohli, a board-certified dermatologist with over 10 years of experience, noticed this issue both in her clinic and at home. While treating countless children with skin problems, she realized the root cause was often the very products parents trusted.
India’s babies deserve skincare that’s safe, effective, and made for their environment. That’s why Dr. Kohli started a startup to create exactly that — products designed specifically for Indian skin and conditions.
Unlike generic, mass-produced baby products that flood the market, this startup:
Parents can finally trust what they’re putting on their baby’s skin, knowing it’s been designed with care, science, and India’s unique needs in mind.
You’ve probably heard about the importance of nutrition and immunity in early life — but skin health plays a huge role too. Healthy skin acts as a protective barrier against infections, allergens, and harsh environmental factors.
If neglected, it can lead to chronic dryness, eczema, and other issues that can affect a child’s comfort and development.
This startup is making sure parents don’t overlook this vital aspect, by making safe and effective skincare accessible and easy to use.
If you’re still using old, generic baby lotions or soaps, it might be time to rethink your baby’s skincare routine. The right products, designed by experts like Dr. Sonali Kohli, can make all the difference.
Better skin health means a happier, more comfortable baby — and peace of mind for parents who want the best from day one.
With this dermatologist-led startup, India’s baby skincare is finally getting the attention it deserves.
No more one-size-fits-all. No more guesswork. Just smart, safe, and science-backed skincare that keeps Indian babies healthy and thriving.
Because every baby deserves the best start — skin included.
