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Imagine building a billion-dollar business from the ground up—starting in your own garage. Sounds like a dream, right? Well, for Dayu Dara Permata, this dream became reality, but
Imagine building a billion-dollar business from the ground up—starting in your own garage. Sounds like a dream, right? Well, for Dayu Dara Permata, this dream became reality, but not without embracing something many entrepreneurs avoid: failure.
Permata, the 36-year-old powerhouse behind Pinhome, Indonesia’s leading property transaction platform, has raised over $75 million to date. And the best part? She’s not afraid to talk about the tough, unfiltered truth about how she got there.
It all started in a garage—where Permata and her team bootstrapped the business with nothing but ambition and grit. Five years later, Pinhome has raised over $75 million and is shaking up Indonesia’s real estate market. So, how did she do it? The secret might surprise you.
Permata’s path wasn’t easy. It was filled with risks, failures, and moments when it seemed like all would fall apart. But instead of giving up, Permata used those failures as fuel to push forward and keep improving. If you think success is about avoiding failure, you’re in for a shock. Permata’s journey proves that failure is the best teacher.
Permata’s advice? “Failure isn’t something to fear—it’s something you need to embrace.” It’s a message that many entrepreneurs don’t want to hear, but it’s the reality behind her success. In fact, Permata believes that if you’re not failing, you’re not trying hard enough.
She’s been there—failing fast, learning quickly, and adapting to build something truly groundbreaking. And instead of shying away from her mistakes, she celebrates them because they were the key to her company’s explosive growth. “You’re just delaying growth if you’re trying to avoid failure,” she says. And now? Pinhome is the result of relentless iteration.
Here’s the kicker: Entrepreneurship is hard. There are no shortcuts, no magic formulas, and no “get rich quick” plans. Pinhome didn’t get to $75 million by avoiding mistakes—it got there by learning from them and iterating faster than the competition. And Permata’s philosophy? Fail fast, fail often, and fail forward.
In a world where the fear of failure stops many from even starting, Permata’s story proves that failure is your best friend. Without it, there would be no growth, no lessons, and no success. Her mantra: Keep failing until you get it right, and success will eventually follow.
You’ve probably heard of Pinhome’s massive $75 million funding round—but what the headlines don’t tell you is that this success wasn’t handed to Permata on a silver platter. She and her team didn’t just walk into investors’ offices and ask for money—they had to prove themselves through hard work, perseverance, and a willingness to fail publicly.
The truth? Investors see more than the shiny final product. They see the failures, the bumps in the road, and the growth that came from it. And it’s that growth that convinced them Pinhome was worth investing in.
With $75 million in funding, Pinhome’s future is looking brighter than ever. But Permata isn’t done yet. The next phase of the company’s growth is about scaling quickly and continuing to improve the way people buy and sell homes in Indonesia.
Will Pinhome continue to dominate the real estate tech space? Given Permata’s unrelenting attitude toward failure and growth, it’s only a matter of time before this startup becomes an unstoppable force.
If you’re an aspiring entrepreneur, take note: failure is not your enemy. It’s your greatest tool for success. Just ask Dayu Dara Permata, whose willingness to fail led her to build one of Indonesia’s hottest startups—and raise over $75 million in the process.
