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India’s toy industry is witnessing a wave of homegrown innovation, and Gubbachhi is leading the charge. The Bengaluru-based startup has recently raised an undisclosed amount in a pre-seed
India’s toy industry is witnessing a wave of homegrown innovation, and Gubbachhi is leading the charge. The Bengaluru-based startup has recently raised an undisclosed amount in a pre-seed funding round from the D2C Insider Super Angels Fund. With this fresh capital, Gubbachhi aims to scale its operations, expand its product range, and create a vibrant community of parents who want high-quality, locally inspired educational toys for their children.
Founded in 2023 by Abhijith and Pallavi Shetty, Gubbachhi is not just another toy brand—it’s a creative space where Indian stories, culture, and values come alive through play. By combining education with entertainment, the startup is redefining how children engage with toys, nurturing curiosity and creativity from a young age.
The founders of Gubbachhi recognized a gap in the Indian toy market: while global brands dominate, there are few options that reflect India’s rich culture, traditions, and storytelling heritage. Gubbachhi was born from a desire to fill this gap.
“Our goal was to create toys that are not only fun but also culturally meaningful,” says the founding team. “We wanted children to see themselves and their stories in the toys they play with, and for parents to feel confident that these toys support learning and creativity.”
This vision drives every product Gubbachhi creates. From colorful puzzles to soft toys and pretend-play sets, each item is inspired by Indian stories, traditional art forms, and core values that parents want to pass on to their children.
Gubbachhi’s product lineup is carefully curated to engage children across different stages of development. The brand offers:
What sets Gubbachhi apart is its commitment to blending education with creativity. Every toy is designed not only to entertain but to stimulate cognitive skills, hand-eye coordination, and emotional development.
Beyond selling toys, Gubbachhi is focused on building a community. The founders believe that parenting is more fulfilling when shared experiences, tips, and guidance are accessible to everyone. Through social media, newsletters, and interactive campaigns, the startup engages Indian parents, offering advice on how to use toys as educational tools and creating spaces for parents to discuss ideas about child development.
This community-driven approach helps Gubbachhi understand parent preferences, test new concepts, and build products that truly resonate with families. It also allows the brand to create lasting relationships with its customers rather than relying solely on transactional sales.
The recent pre-seed funding from D2C Insider Super Angels Fund comes at a pivotal moment for Gubbachhi. While the startup has already made inroads with its website, select online marketplaces, and offline retail partners, this capital will accelerate its growth.
With these plans in motion, Gubbachhi aims to become a trusted name in educational toys across India and eventually expand to international markets where parents are seeking authentic, India-inspired play experiences.
The global toy industry has long been dominated by large, multinational brands. However, parents increasingly want toys that reflect their culture, values, and heritage. Gubbachhi’s success lies in its ability to combine quality, safety, and cultural relevance—an approach that resonates deeply with modern Indian families.
By focusing on educational toys that are entertaining, culturally grounded, and thoughtfully designed, Gubbachhi is creating a niche that has largely remained untapped in India. Its commitment to Indian stories, art, and traditions not only fosters learning but also strengthens children’s connection to their heritage.
As Gubbachhi grows, its focus remains on innovation, cultural relevance, and community engagement. Plans for the future include:
With the right blend of creativity, cultural insight, and entrepreneurial drive, Gubbachhi is poised to become a household name among parents who want meaningful, educational, and fun play experiences for their children.
Gubbachhi represents more than just toys—it represents a movement toward India-inspired, educational, and culturally rich play. With fresh funding and a clear vision, the Bengaluru-based startup is set to transform how Indian children learn and play, while giving parents toys they can trust. As the brand grows, it promises to inspire curiosity, creativity, and cultural pride in children across India—and perhaps beyond.
Hi guys, I’m Maria a full-time Blogger & Writer. It is a long-established fact that a reader will be distracted by the content.
Hi guys, I’m Maria a full-time Blogger & Writer. It is a long-established fact that a reader will be distracted by the content.
