A New Chapter for a Rising VC Fund In the fast-paced world of startups and venture capital, branding isn’t just about logos or names—it’s about identity, vision, and
In the fast-paced world of startups and venture capital, branding isn’t just about logos or names—it’s about identity, vision, and purpose. That’s exactly what Dhruv Dhanraj Bahl, former COO of BharatPe, had in mind when he decided to give his VC fund, Eternal Capital, a fresh new identity.
Say hello to Sadev Ventures—a rebrand that marks not just a name change, but a broader ambition to back India’s next generation of impactful businesses.
Launched in mid-2024, Eternal Capital was Bahl’s brainchild—a venture fund created to support promising early-stage startups in India. But now, less than a year later, the fund has transformed into Sadev Ventures.
So why the sudden rebrand?
According to Bahl, this was a natural evolution. Sadev Ventures aligns more closely with the values and mission of his family office, which has long stood for more than just financial investments. The name “Sadev” is not just a label—it reflects a deeper purpose: to build generational companies, not just quick exits.
“As our vision goes deeper into India’s entrepreneurial fabric while simultaneously tapping financial, social, and intellectual capital pools across borders, it’s the right time to scale under an identity that has resonated with all our longstanding stakeholders,” Bahl explained.
While Eternal Capital positioned itself as a financial backer, Sadev Ventures wants to do more. The rebranding signals a shift from simply writing checks to becoming an active partner in building businesses.
This means Sadev Ventures isn’t just offering money. It’s offering:
Sadev Ventures is sector-agnostic, which means it doesn’t focus on just one industry. Whether it’s consumer brands, tech innovations, or platform-first startups, Sadev is open to backing bold ideas with real potential.
Sadev Ventures is managing a fund size of Rs 120 crore (around $14 million), with the option to raise an additional Rs 120 crore if needed.
So far, it has already deployed nearly half of its capital across 20 startups—a fast and focused deployment that shows the team means business.
Here are a few startups that have already received backing from Sadev:
These startups reflect the diversity and ambition of Sadev’s investment thesis.
Sadev Ventures focuses on startups that are past the product-market fit stage and are preparing for scalable, profitable growth.
That sweet spot between early traction and scaling up is where Sadev likes to come in—not too early, not too late.
Dhruv Bahl’s own journey as an operator, especially at BharatPe, plays a central role in Sadev’s approach. Unlike many VC firms run purely by finance professionals, Sadev brings operational DNA to the table.
That means founders get:
This approach makes Sadev Ventures stand out in a crowded VC landscape.
Sadev Ventures is not just about investing in the next unicorn. It’s about identifying founders with the ambition to build generational businesses—companies that solve real problems and stand the test of time.
With a growing portfolio, operator-led support, and a refreshed identity, Sadev Ventures is now positioning itself as one of India’s most founder-friendly and forward-thinking venture funds.
The rebranding from Eternal Capital to Sadev Ventures isn’t just cosmetic—it’s a clear signal of intent. In a market teeming with capital, what matters now is value beyond money. Sadev is betting on Indian entrepreneurs who want to build companies with purpose, and it’s ready to support them with more than just funding.
For startup founders looking for more than a checkbook, Sadev Ventures might just be the right partner for the long haul.
