Wondrlab, the technology-driven marketing platform, is all set to raise fresh funds in its latest financing round, marking its first capital infusion in four years. The martech startup
Wondrlab, the technology-driven marketing platform, is all set to raise fresh funds in its latest financing round, marking its first capital infusion in four years. The martech startup announced plans to raise ₹40.8 crore (around $4.6 million) in a new round led by Wildflower Private Trust, with participation from existing investors Pi Ventures, Tanas Capital, and a group of prominent angel investors.
This fresh funding comes at a time when Wondrlab has been scaling rapidly, expanding its footprint in the programmatic advertising space and strengthening its technology-driven marketing solutions. The latest round values the company at approximately ₹796 crore (around $90 million) post-money, underscoring its strong growth trajectory and strategic market positioning.
According to a regulatory filing with the Registrar of Companies (RoC), Wondrlab’s board approved the issuance of 7,744 preference shares and 500 equity shares at a price of ₹49,472 each, aimed at raising the total amount of ₹40.8 crore. The round is led by Wildflower Private Trust, which is contributing ₹12.5 crore, while Pi Ventures is infusing ₹9.85 crore, and Tanas Capital will invest ₹6.7 crore. The remaining amount is being contributed by a network of angel investors, including Nazara’s promoters Nitish Mittersain and Vikash Mittersain.
Additionally, as part of this round, Wondrlab will allot equity shares to the co-founders of BigStep Tech, a firm the company recently acquired, signaling its strategic expansion into adjacent markets and capabilities.
The participation of both new and existing investors reflects confidence in Wondrlab’s growth potential and business model. The lead investor, Wildflower Private Trust, brings in fresh capital and strategic guidance, while Pi Ventures and Tanas Capital’s continued support highlights the firm’s performance since its $7 million seed round in October 2021.
Following the allotment, the shareholding structure will be as follows:
The rest of the stake will be distributed among other angel investors and stakeholders, ensuring a diversified and strategically aligned ownership structure.
Founded in 2020 by Saurabh Varma, Vandana Verma, and Rakesh Hinduja, Wondrlab has emerged as a prominent platform-first martech startup specializing in digital advertising, programmatic campaigns, and technology-enabled marketing solutions. The company leverages data-driven insights and AI-powered algorithms to optimize marketing spends and deliver measurable results for its clients.
The startup’s focus on scalable technology solutions and programmatic advertising has positioned it well in the growing martech landscape, especially as companies seek to automate and personalize marketing campaigns across digital channels.
Wondrlab’s financials have been nothing short of impressive. For the fiscal year ended March 2024, the company’s operating revenue tripled to ₹189 crore from ₹63 crore in FY23, showcasing rapid client acquisition and successful scaling of its offerings. Alongside revenue growth, the company’s profit surged to ₹11 crore, reflecting not only top-line expansion but also better cost management and operational efficiency.
While the FY25 numbers have yet to be disclosed, market analysts expect the company to continue its upward trajectory given the increasing demand for programmatic advertising and technology-driven marketing solutions.
The fresh infusion of capital will be deployed across several key growth areas:
Wondrlab’s post-money valuation of $90 million places it among the promising startups in the martech space in India. As businesses increasingly rely on data-driven marketing to enhance customer experience and optimize advertising spends, Wondrlab’s platform-first approach is likely to find greater adoption.
Furthermore, the involvement of prominent investors and seasoned entrepreneurs signals strong governance and strategic planning, which will be crucial as the company scales.
Wondrlab’s upcoming funding round marks a milestone in its growth journey. With a robust valuation, impressive financial performance, and a growing demand for programmatic advertising solutions, the company is poised to scale new heights in the martech sector.
As it gears up to deploy fresh capital for technology innovation, market expansion, and strategic acquisitions, Wondrlab’s continued success story is one to watch. For investors and industry watchers alike, this funding round reaffirms that Wondrlab is not just keeping pace — it’s setting the pace in India’s evolving marketing technology landscape.
