In a major move to expand its global footprint, BrightCHAMPS, a leading edtech platform, has announced the acquisition of Edjust, an Indian-based K12 education marketplace. The deal, which includes both cash and stock, marks BrightCHAMPS’ fourth acquisition since its launch in 2020. But why is this acquisition such a big deal, and what does it mean for the future of online education?
What is BrightCHAMPS and What Makes This Acquisition Significant?
A Growing Global EdTech Giant
Founded in 2020, BrightCHAMPS has quickly made a name for itself in the global edtech space. Known for its online, offline, and hybrid learning programs, the company focuses on offering cutting-edge courses in STEM, coding, robotics, financial literacy, AI, and more. Operating in over 30 countries, BrightCHAMPS has already impacted the lives of thousands of students around the world.
With $63 million in funding from top investors like GSV Ventures, BEENEXT, and Premji Invest, the company has been on a mission to revolutionize education. By acquiring Edjust, BrightCHAMPS is clearly signaling its ambition to scale even further, especially in the highly competitive K12 marketplace.
A Strategic Acquisition
This acquisition, which is BrightCHAMPS’ fourth since its inception, is part of a broader strategy to strengthen its presence in key markets. Previous acquisitions include Education10x (2021), Schola (2022), and Metamorphosis Edu (2023). With Edjust now in the fold, BrightCHAMPS is focusing on building a robust global presence in K12 education—particularly in countries like the US and UK, where Edjust already has a strong network.
Who is Edjust and What Does It Bring to BrightCHAMPS?
A New Approach to EdTech Sales
Founded in 2022 by a team of seasoned edtech sales professionals, Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust has quickly become a standout in the K12 education space. The company has built a unique sales model using a combination of AI and human EQ (Emotional Intelligence), ensuring that only highly engaged parents are targeted for edtech products. This strategy has proven effective, especially in the US and UK, where Edjust claims to have an extensive parent network.
Edjust’s innovative approach revolves around personalized sales and a strong customer relationship model. By using data and sophisticated contact centers, the company can match the right educational products with the right families, creating a more effective and empathetic sales process.
Expanding Parent Networks Globally
As part of the acquisition, Edjust’s founders will play a key role in expanding the company’s reach across BrightCHAMPS’ global network. Edjust’s expertise in building and nurturing parent networks will allow BrightCHAMPS to connect with an even wider audience and refine its sales model across 30 countries where the company operates.
What’s Next for BrightCHAMPS After the Acquisition?
Revolutionizing the Learning Experience
One of the most exciting aspects of this acquisition is the integration of Edjust’s personalized sales model with BrightCHAMPS’ interactive digital learning tools. BrightCHAMPS plans to use AR, VR, and XR-based technologies to create immersive learning experiences for prospective students and their parents. These technologies will give families a 360-degree view of the courses and help them understand how different educational paths can benefit their children.
By combining cutting-edge technology with human-centered sales strategies, BrightCHAMPS aims to offer a seamless and informative enrollment process for students and their families. This approach is expected to improve customer satisfaction and build long-term loyalty, key factors for any edtech platform looking to thrive.
Expanding the Course Offerings
The acquisition also opens the door for BrightCHAMPS to expand into new subject areas. The company plans to launch a new vertical focusing on traditional academic subjects like Maths, Science, and English. This expansion aligns with BrightCHAMPS’ mission to provide holistic learning experiences that prepare students for success in the modern world.
By diversifying its course offerings, BrightCHAMPS is positioning itself as a one-stop platform for students looking for 21st-century skills alongside essential academic subjects.
Leadership’s Vision for the Future
Ravi Bhushan on the Acquisition
Ravi Bhushan, Founder and CEO of BrightCHAMPS, shared his excitement about the acquisition, calling it a “game-changer” for the company. He emphasized that customer satisfaction and high net promoter scores (NPS) would be crucial for long-term success in the edtech space.
“We’re thrilled to welcome Edjust into the expanding BrightCHAMPS family,” Bhushan said. “This acquisition is a clear financial indicator of our priorities and our strategy for growing the company in a sustainable manner.”
He continued, “Our mission has always been to build a learning universe that helps students gain skills that are essential for the 21st century. We want to ensure clarity for our customers and provide the best possible educational experience.”
Looking to the Future
With a clear focus on creating innovative learning models and expanding its reach, BrightCHAMPS is setting itself up for future growth. By combining AI-driven sales strategies with interactive, immersive educational tools, the company is not only improving its customer acquisition but also enhancing the overall learning experience for students.
The Bigger Picture: BrightCHAMPS and the Future of EdTech
EdTech’s Growing Influence
The edtech industry is rapidly growing, with companies like BrightCHAMPS leading the charge toward more personalized, accessible, and engaging education. As the world becomes more digital, the demand for innovative learning solutions—particularly those that combine technology and human empathy—will continue to increase.
With its global expansion and new offerings, BrightCHAMPS is positioning itself as a leading player in this transformation. The acquisition of Edjust is just one piece of a larger puzzle that aims to make education more inclusive, engaging, and impactful for students around the world.
Conclusion:
BrightCHAMPS’ acquisition of Edjust marks a pivotal moment in the company’s growth. By combining cutting-edge technology with a human-centered sales model, BrightCHAMPS is poised to revolutionize the edtech landscape. With an expanded network of parents and new learning tools on the horizon, the future of online education looks brighter than ever.