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From Shark Tank to a ₹2,500 Crore Brand: Snitch’s Meteoric Rise Snitch, the Bengaluru-based menswear label that first gained national attention on Shark Tank India, has just hit
Snitch, the Bengaluru-based menswear label that first gained national attention on Shark Tank India, has just hit a major milestone: a ₹2,500 crore valuation.
The fashion-tech startup raised ₹340 crore ($40 million) in a Series B funding round, led by 360 One Asset, with participation from IvyCap Ventures, SWC Global, the Ravi Modi Family Office (known for backing Manyavar), and a strong network of angel investors.
This funding round comes a little over a year after Snitch raised $13 million (₹100 crore) in its Series A in December 2023. The new raise not only underscores investor confidence but also positions Snitch as one of India’s fastest-growing D2C fashion startups.
“This raise is not just capital—it’s momentum,” said an insider familiar with the deal. “Snitch has proven that Indian men want fast, accessible fashion without sacrificing style.”
Founded by Siddharth Dungarwal, Snitch operates on a “trend-first” model with weekly drops, mimicking the speed and style agility of global players like Zara and Shein—but with a distinct Indian twist.
Snitch began as an online-only menswear brand, but with demand surging across demographics and regions, the company has already opened 55+ physical stores across India. Now, with the Series B infusion, Snitch is planning to double down.
This funding round saw the return of existing investors and the entry of strategic new ones.
Their collective experience spans retail, supply chain, global expansion, and omnichannel growth, giving Snitch a strong edge in its next phase.
Snitch first captured national attention when it appeared on Shark Tank India, where it impressed the judges with its strong branding, stylish product line, and solid business metrics.
Since then, the brand has leveraged its TV exposure and online virality to build a cult-like following among Gen Z and millennial men. Influencer collaborations, celebrity endorsements, and a heavy focus on Instagram and YouTube have helped boost visibility and sales.
At its core, Snitch is more than a clothing brand—it’s a tech-enabled fashion engine.
The brand’s obsession with speed, data, and digital-first customer experience has enabled it to outpace legacy retail brands and attract digitally native consumers.
Let’s take a quick look at Snitch’s current standing:
With such momentum, analysts believe Snitch could easily double its valuation again if it executes well on its omnichannel and international strategies.
Snitch’s journey is a powerful case study for Indian D2C (direct-to-consumer) brands aiming to scale:
Snitch’s immediate goals are to scale operations, expand its physical presence, and enhance brand recall. But with a strong war chest and industry-leading backers, it’s likely that international expansion and premium product lines could be on the horizon.
Final Word:
From humble beginnings to a ₹2,500 crore valuation, Snitch is a shining example of what focused execution, strong branding, and an agile operating model can achieve in India’s booming fashion-tech space. Watch this brand closely—it’s not just following trends, it’s setting them.
