A Shark Tank Success Story Levels Up Its Game Snacking startup Eat Better Co, which made waves with its appearance on Shark Tank India, is now gearing up
Snacking startup Eat Better Co, which made waves with its appearance on Shark Tank India, is now gearing up for a major growth leap. The clean-label food brand has announced a strategic partnership with Unicommerce, one of India’s leading e-commerce enablement platforms, to supercharge its online operations and tap deeper into India’s booming quick commerce ecosystem.
Following a successful ₹17 crore ($2 million) pre-Series A funding round in April 2025, the brand is making all the right moves to cement its place in the D2C wellness food space. With support from investors like Prath Ventures, Spring Marketing Capital, and other early believers, Eat Better Co is setting its sights on becoming a household name for health-conscious snacking.
So, what exactly does this new partnership mean for the brand—and what’s next for this rapidly growing startup?
Founded in 2020 by Mridula, Vidushi, and Shaurya Kanoria, Eat Better Co started as a passion project rooted in a simple idea: bring back the goodness of traditional Indian snacks—without the guilt. With a product lineup ranging from dry fruit laddoos to roasted namkeens and nut and seed mixes, the company has quickly positioned itself as a modern, premium snacking brand.
What sets them apart? Transparency, taste, and a no-junk promise.
Their snacks are clean-label, made with minimal processing and zero artificial additives—catering perfectly to India’s rapidly growing base of wellness-focused millennials and Gen Z consumers.
With demand for its snacks growing nationwide, Eat Better Co is now turning its focus to scalability, speed, and operational efficiency—the holy trinity for any successful D2C brand. Enter Unicommerce, a platform trusted by hundreds of e-commerce businesses across India for everything from order management to real-time inventory tracking.
The startup will integrate Unicommerce’s Uniware platform, which offers a single dashboard to manage all order channels—from its own website to e-commerce giants like Amazon, Flipkart, and quick commerce platforms like Blinkit and Zepto.
This unified solution is expected to:
With these operational upgrades, Eat Better Co can now focus more on building brand loyalty and launching new products while letting tech handle the back-end complexity.
The importance of this upgrade can’t be overstated. In today’s competitive snacking market, speed is everything—from the moment a customer places an order to when it arrives at their doorstep.
With Unicommerce, Eat Better Co will now be able to:
And perhaps most importantly: scale with confidence.
What makes this story so compelling is the startup’s clear vision for the future. Eat Better Co isn’t just trying to ride the health trend—it wants to redefine what Indian consumers expect from their snacks.
With India’s healthy snacking market poised to hit $7 billion by 2030, the brand’s positioning could not be better. Eat Better Co is serving the needs of busy professionals, health-conscious parents, fitness enthusiasts, and guilt-free indulgers who crave traditional flavors with a modern, nutritious twist.
This tech upgrade is just one piece of a much larger puzzle.
Eat Better Co made a splash on Shark Tank India with its authentic story and unique offering. Since then, it has grown from a niche kitchen concept to a fast-growing wellness brand. But this new phase—marked by automation, analytics, and nationwide distribution—is where the real transformation begins.
This is the playbook many startups dream of:
And Eat Better Co is ticking every single box.
Analysts say this partnership could be a turning point not just for Eat Better Co, but for India’s clean-label food revolution.
“The combination of authentic, health-focused snacks and streamlined digital operations could set Eat Better Co apart in a crowded space,” said a food tech expert. “In today’s D2C market, product quality is half the battle. Logistics and customer experience win the rest.”
Unicommerce has already helped scale major D2C brands in India, and its tech stack is tailored to the unique challenges of modern e-commerce—especially in the fast-growing quick commerce and direct-to-consumer segments.
With automation taking over core functions, the Kanoria trio is expected to double down on:
And with the recent funding round providing firepower, we may soon see Eat Better Co pop up in everything from airport lounges and corporate gifting to international wellness subscription boxes.
In a country obsessed with food—and increasingly, healthy food—Eat Better Co is hitting all the right notes. And with a tech-first approach to operations, powered by Unicommerce, it’s no longer just a snacking startup.
It’s a smart, scalable, Shark Tank-backed brand on a mission to change how India snacks, one healthy bite at a time.
For consumers, that means better snacks delivered faster. For investors and founders? A case study in how to build and scale a modern consumer brand the right way.
