Shark Tank

From Shark Tank to Rs 62 Crore ARR: How Primebook Became India’s Go-To Budget Laptop Brand in FY25

  • July 1, 2025
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Primebook Clocks Rs 62 Crore ARR in FY25: A Game-Changer in Affordable Computing Primebook, the startup that caught national attention on Shark Tank India, has ended FY2024–25 on

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From Shark Tank to Rs 62 Crore ARR: How Primebook Became India’s Go-To Budget Laptop Brand in FY25

Primebook Clocks Rs 62 Crore ARR in FY25: A Game-Changer in Affordable Computing

Primebook, the startup that caught national attention on Shark Tank India, has ended FY2024–25 on a high note with an impressive Annual Revenue Run Rate (ARR) of Rs 62 crore. Known for its budget-friendly Android-based laptops, the company sold over 60,000 units across the country—marking a major win in the affordable tech space.

Let’s break down how this young brand went from a promising pitch to becoming a market disruptor in just one year.


The Last Quarter Made All the Difference

Primebook’s final quarter in FY25 turned out to be a massive growth driver. The startup earned Rs 15.6 crore in Q4 alone, thanks to:

  • A surge in consumer demand
  • Platform expansion across key marketplaces
  • Smart improvements in their conversion funnel (turning more website visitors into buyers)

All of these combined gave Primebook a strong finish for the year, making it clear the brand is not a one-season wonder.


What Is Driving Primebook’s Success?

1. Affordable, Practical Tech for All

At its core, Primebook is solving a real problem: the lack of affordable, functional laptops for students and professionals in India. With most laptops priced out of reach for many families, Primebook’s Android-based systems are positioned as a perfect entry-level option.

2. Steady Growth in Product Quality and Pricing

  • Return rates stayed below 4%, showing customer satisfaction and fewer complaints.
  • Average Selling Price (ASP) increased steadily, proving people are willing to pay more for added value.
  • Their software ecosystem, built around PrimeOS, continues to evolve, offering a smoother experience for users who don’t need heavy-duty machines but want efficiency.

Amazon Proves a Powerful Sales Channel

Primebook has also made its mark on online platforms. In FY25, the company achieved Rs 12 crore in ARR just from Amazon India.

This strong performance on Amazon reflects how the brand has tapped into a wider audience—especially in Tier 2 and Tier 3 cities—by making their devices easy to access and order.


Building a Stronger Bond with Users

While the revenue numbers are impressive, Primebook’s team believes the real win this year was the connection built with their user base.

Chitranshu Mahant, CEO and Co-founder, on the Journey:

“FY2024–25 has been one for the records. The strong adoption of the product has validated our belief in the need for cost-effective and seamless computing.”

Mahant emphasizes the long-term vision: putting easy-to-use computing tools in the hands of learners and workers who need them the most.


Aman Verma, CMO and Co-founder, on What’s Next:

“This was a year in which numbers alone could not tell the story of growth. The present generation needs technology that is powerful, practical, and accessible.”

Verma adds that Primebook is not just building devices—they’re building a full-stack digital experience. Their ambition is to be distinctively Indian, yet globally competitive.


What’s Coming Next for Primebook?

With such strong momentum, here’s what to expect from Primebook in the coming months:

  • Expansion of the PrimeOS ecosystem
  • New product launches tailored for different user needs
  • Deeper penetration into rural and semi-urban markets
  • Enhanced learning tools built into devices, especially for students

The brand is poised to scale not just sales, but the experience—turning a budget laptop into a smart learning hub.


Why Primebook’s Story Matters

In a market crowded with global tech giants, Primebook stands out by staying local, affordable, and focused. It isn’t trying to be the next Apple or HP—it’s trying to be the first Primebook that understands Indian consumers better than anyone else.

By focusing on affordability without compromise, Primebook has carved out a niche that has the potential to grow exponentially—especially with India’s push for digital literacy and tech access in education.


Final Thoughts

Primebook’s FY25 journey proves one thing: you don’t need a high price tag to deliver high value. Backed by solid vision, smart execution, and a pulse on what India truly needs, the brand is only getting started.

Whether you’re a student, teacher, or first-time laptop user, Primebook wants to be your go-to digital companion—and they’re building the ecosystem to make it happen.



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