Zillion and PayU Team Up — Your Loyalty Coins Just Became a Whole Lot More Valuable In a move that could redefine digital loyalty in India, Zillion, India’s
In a move that could redefine digital loyalty in India, Zillion, India’s leading multi-brand loyalty platform, has partnered with fintech giant PayU to give your reward coins more power than ever before.
The collaboration allows users to earn and redeem Zillion Coins directly on the PayU checkout page, meaning thousands of online transactions across countless merchants now come with loyalty benefits — instantly and effortlessly.
This partnership isn’t just another integration. It’s a game-changer for how rewards are earned, spent, and experienced in the digital payments ecosystem.
Zillion has already built a reputation for letting customers earn “Zillion Coins” across a wide range of brands — from retail to travel to dining. But now, with PayU in the mix, that reach just exploded.
Here’s what the partnership unlocks:
Yes, you read that right. Every PayU transaction could now be a chance to rack up (or cash in) loyalty rewards — no extra steps needed.
One of the best parts? You don’t need to do anything special.
When you shop at any merchant using PayU’s payment gateway, qualified transactions will automatically earn you Zillion Coins. No forms, no codes, no hunting for rewards.
And when it’s time to redeem? You can use those same Zillion Coins right at checkout — just like a discount, reducing the amount you pay using a digital wallet of loyalty rewards.
According to Zillion, this “frictionless” experience is designed to make loyalty feel natural and rewarding in real time — something that’s been missing from most traditional programs.
With this move, Zillion isn’t just extending its network — it’s supercharging it.
PayU is one of India’s most widely used fintech payment gateways, powering transactions for over 450,000 merchants across sectors like e-commerce, travel, food delivery, healthcare, and education. That means Zillion Coins now have massive new usability across online platforms you likely already use.
Whether you’re ordering groceries, booking tickets, paying bills, or buying gadgets — there’s now a good chance you’ll be earning (and spending) Zillion Coins while you’re at it.
Let’s break it down. Why is this so significant?
In the age of digital payments and personalization, making loyalty seamless is the next frontier — and this partnership is a bold step in that direction.
Zillion’s core promise has always been simple: reward everyday spending across categories and brands. With PayU, they’re taking that vision to the next level — embedding loyalty directly into the digital payments flow.
This isn’t just about coupons or cashback anymore. It’s about building a loyalty layer across India’s entire online shopping ecosystem.
And with customers now more value-conscious than ever, this move couldn’t be better timed.
Zillion isn’t stopping here.
The company is actively working to bring more partners into its ecosystem and expand both earning and redemption points across offline and online channels. The goal is clear: make loyalty an everyday habit, not a bonus feature.
And for PayU, this marks another step in evolving beyond a payments platform — into a smart, integrated commerce enabler that adds more value for both merchants and customers.
The Zillion–PayU partnership feels like one of those rare tech integrations that actually solve a real-life pain point — how to make loyalty programs simple, useful, and automatic.
So next time you check out on a PayU-powered site, take a closer look — your purchase might just cost a little less, thanks to Zillion Coins you didn’t even know you earned.
Because in today’s world of endless apps and payment options, rewards that just work might be the best kind of reward there is.
