10/01/2026
LIVING SYSTEMS

STARTUPS

Startups are not success stories in waiting; they are processes worth studying while they are still unfinished.

Most coverage treats companies as static snapshots. This section does the opposite. We study startups as living systems shaped by decisions, constraints, and adaptation, focusing on trajectory rather than labels.

We examine how companies are being built, not how they are marketed. By looking at origin stories and early hypotheses, we reveal how progress is actually made at this stage of the market.

Problem Framing
Initial Approach
Learning Cycles
Current Direction