Nutrabay, a direct-to-consumer (D2C) retail brand specializing in sports nutrition and wellness, has raised $5 million in its Series A funding round. This maiden institutional round, led by RPSG Capital Ventures with participation from Kotak Alternate Asset Managers, marks a significant milestone for the Gurugram-based company.

Founded in 2017, Nutrabay operates a multi-brand retail store featuring over 100 brands and its own private label products. The company’s digital-first approach has been central to its success, with the majority of its sales originating online. However, Nutrabay is now shifting towards an omnichannel strategy to enhance its market presence.

Shreyans Jain, Founder and Executive Director of Nutrabay, outlines ambitious growth plans, including the establishment of at least 100 offline retail stores over the next five years. Currently, Nutrabay products are available in over 80 super specialty stores, and Jain aims to expand further into modern trade stores and general trade outlets. “We expect to deepen our presence in modern trade and super specialty stores, and to set up our own retail locations by the end of this financial year,” Jain said.

The Series A funding will support Nutrabay’s efforts in expanding its retail footprint and advancing product innovation. Jain emphasized the brand’s commitment to authenticity, addressing a major consumer concern in the sports nutrition and wellness market. By offering direct relationships with brands and providing brand authorization certificates, Nutrabay ensures that all products are genuine, overcoming issues associated with third-party sellers on marketplaces.

With this new capital, Nutrabay plans to continue its growth trajectory, leveraging both online and offline channels to reach more consumers and enhance its product offerings.