In a groundbreaking move, Nazara Technologies has partnered with ONDC (Open Network for Digital Commerce) to launch a new in-game shopping platform aimed at revolutionizing the gaming world.
In a groundbreaking move, Nazara Technologies has partnered with ONDC (Open Network for Digital Commerce) to launch a new in-game shopping platform aimed at revolutionizing the gaming world. This innovative platform, called gCommerce, is designed to help game developers unlock new revenue opportunities and enhance the gaming experience for players.
The gCommerce platform is all about creating new ways for game developers to monetize their games. It tackles a key challenge in the gaming industry—low in-app purchase conversion rates—by offering a more dynamic way to generate revenue. By integrating affiliate marketing into games, gCommerce allows developers to earn commissions on successful transactions made by players through the platform.
This partnership with ONDC will also connect gCommerce to a wide network of sellers across more than 10 different product categories, making a diverse range of products available for gamers. Whether it’s gaming gear, merchandise, or lifestyle products, players will be able to purchase items while staying immersed in their favorite games.
The launch of gCommerce opens up new avenues for game developers to boost their earnings. Traditionally, in-game purchases have been a major source of revenue, but conversion rates can be low, and players are often hesitant to spend. With the introduction of affiliate marketing, developers can now earn passive income every time a player clicks on a product and makes a purchase.
Through the affiliate revenue-sharing model, game developers will receive a commission for every transaction that originates from their game. This not only provides an additional revenue stream but also helps to diversify the income sources for developers, reducing reliance on traditional in-game purchases alone.
For gamers, this partnership means a more seamless shopping experience integrated directly into the games they love. No longer will players need to leave their game to search for merchandise or other products—they can now make purchases without ever having to log out.
With ONDC’s network, which connects sellers from various sectors, players will have access to a broad range of products in 10+ categories. This could range from gaming accessories, tech gadgets, apparel, to even food and lifestyle items. It creates a one-stop shop that enhances the overall gaming experience.
This partnership is another step in Nazara Technologies’ strategy to become a leader in the gaming and digital entertainment space. The company is constantly looking for innovative ways to enhance player engagement and provide value to developers. By partnering with ONDC, Nazara is positioning itself at the intersection of gaming, e-commerce, and affiliate marketing, which is a growing trend in the digital economy.
The gCommerce platform, therefore, represents more than just a new revenue stream—it’s an entire ecosystem that will integrate gaming, shopping, and commerce into one unified platform. This move also paves the way for future collaborations and innovations in the gaming space, especially as the demand for digital shopping continues to rise.
The launch of gCommerce is just the beginning of a new era for in-game monetization. As the platform evolves, we can expect it to offer even more ways for both game developers and players to benefit from this innovative approach.
With the backing of ONDC’s wide network, this partnership has the potential to reshape the future of gaming and digital commerce, creating exciting new possibilities for the entire industry.
