E-commerce giant Meesho has made significant strides in reducing its customer support costs, thanks to the integration of generative artificial intelligence (GenAI) into its operations. Sanjeev Barnwal, the founder and chief technology officer (CTO) of Meesho, revealed that the company has successfully automated 95% of its customer support chats, resulting in a remarkable 90% reduction in related expenses.

Automated Efficiency

In a recent video interview with Peerzada Abrar, Barnwal discussed the impact of this technological shift. “A year ago, we were managing about 100,000 customer support chats daily, all handled by human agents,” Barnwal said. “Now, thanks to generative AI, we have automated around 95% of these interactions, which has led to a 90% reduction in customer support costs.”

This transformation underscores the potential of AI to revolutionize customer service operations, providing both efficiency and cost-effectiveness. The move towards automation aligns with Meesho’s broader mission to streamline operations and enhance customer experience.

Evolution and Key Learnings

Meesho, founded in 2015, has seen considerable growth and evolution over the years. Barnwal emphasized that the company’s core mission—to democratize internet commerce for everyone in India—has remained a constant driving force. This commitment has led to the expansion of Meesho’s customer base and the continuous enhancement of its service offerings.

“Our mission has always been about making internet commerce accessible to a wider audience,” Barnwal explained. “We’ve grown significantly, and our focus has been on expanding our reach and improving our services to cater to an even larger customer base.”

Technological Integration

The successful implementation of generative AI at Meesho highlights the growing role of advanced technologies in modern business practices. By automating a large portion of its customer support interactions, Meesho not only reduces operational costs but also improves response times and customer satisfaction.

Generative AI, with its ability to handle complex queries and provide accurate responses, has proven to be a valuable asset in managing high volumes of customer interactions. This technological advancement allows Meesho to maintain a high level of service while optimizing its operational efficiency.

Future Prospects

Looking ahead, Meesho plans to continue leveraging AI and other innovative technologies to further enhance its operations. The company’s focus on technological integration and process optimization positions it well for future growth and continued success in the competitive e-commerce landscape.

Barnwal’s insights into the company’s evolution and the impact of generative AI offer valuable lessons for other businesses seeking to adopt similar technologies. The success story of Meesho serves as a testament to the transformative power of AI in modern business practices.

Conclusion

Meesho’s achievement in reducing customer support costs by 90% through generative AI is a noteworthy milestone in the e-commerce sector. Sanjeev Barnwal’s leadership and vision have driven significant advancements in the company’s operations, showcasing the potential of AI to reshape customer service and drive efficiency.

As Meesho continues to innovate and expand, the company’s experience with generative AI provides valuable insights into the future of customer support and the role of technology in enhancing business operations.