In a significant move to enhance the convenience and security of digital payments, Mastercard has announced a strategic partnership with boAt, a prominent player in the Indian wearables
In a significant move to enhance the convenience and security of digital payments, Mastercard has announced a strategic partnership with boAt, a prominent player in the Indian wearables market. This collaboration will bring the tap-and-pay functionality to boAt’s payment-enabled smartwatches, allowing users to conduct secure transactions directly from their wrists.
The newly introduced feature will be integrated into boAt’s Crest Pay application. It will enable Mastercard cardholders to tokenize their existing debit and credit cards, facilitating contactless payments of up to ₹5,000 at point-of-sale (POS) terminals without the need for a PIN. This convenience aims to streamline the payment process for users and make transactions faster and more efficient.
Initially, the tap-and-pay feature will be available to cardholders from select leading banks. Mastercard and boAt plan to broaden the service’s reach, eventually including additional banks to cater to a larger audience. This rollout reflects the increasing trend towards contactless payment solutions in the Indian market, driven by a surge in smartwatch usage.
The Indian wearables market has witnessed extraordinary growth in recent years. According to recent data, smartwatch shipments surged by 73.7% in 2023, resulting in a market size of nearly 54 million devices. This impressive growth underscores the rising popularity of wearables and highlights the opportunity for integrating advanced payment solutions into these devices.
Gautam Aggarwal, Division President, South Asia at Mastercard, expressed enthusiasm about the collaboration, stating, “Delivering on the promise of highly inclusive and secure payments, Mastercard is thrilled to collaborate with boAt to power the launch of this innovative solution in the tap-and-pay segment. This association will integrate Mastercard’s trusted payment technology with boAt’s devices, enhancing user confidence in wearable payment technology through an unmatched experience.”
Sameer Mehta, Co-founder and CEO of boAt, emphasized the company’s commitment to technological innovation, saying, “At boAt, we are always striving to push the boundaries of technology to improve the lives of our customers. Our partnership with Mastercard will help widen access to a consumer base which has continuously shown eagerness to adapt to newer modes of contactless payments.”
This partnership is a step towards integrating more advanced payment technologies into everyday devices. With the increasing adoption of smartwatches and other wearables, the introduction of tap-and-pay functionality is poised to meet the growing consumer demand for seamless and secure payment options. As contactless payment technology continues to evolve, collaborations like this one between Mastercard and boAt will likely play a crucial role in shaping the future of financial transactions.
By combining Mastercard’s robust payment infrastructure with boAt’s innovative wearable technology, this partnership aims to set a new standard for convenience and security in the payments industry. The initiative reflects broader trends in the market, where wearable technology is becoming an integral part of consumers’ daily lives and financial activities.
