In a major move that’s set to sweeten the Indian food scene, Curefoods, a fast-growing food and beverage house, has acquired the South and West India operations of
In a major move that’s set to sweeten the Indian food scene, Curefoods, a fast-growing food and beverage house, has acquired the South and West India operations of the iconic Krispy Kreme brand. Krispy Kreme, known globally for its delicious doughnuts and coffee, has been a favorite among Indian consumers, and this acquisition will allow Curefoods to expand its reach across the country.
The deal marks a significant step in Curefoods’ strategy to grow its brand portfolio, as well as in Krispy Kreme’s expansion in India. Let’s take a closer look at this exciting development and what it means for both brands and consumers in India.
Curefoods, which was founded in 2020, has quickly built a reputation in the Indian food market with its diverse portfolio of brands. Some of the popular names under the Curefoods umbrella include EatFit, Sharief Bhai, Nomad Pizza, and Olio Pizza. Now, with the acquisition of Krispy Kreme’s South and West India operations, Curefoods is adding another high-profile brand to its growing list.
The acquisition covers nearly 50 Krispy Kreme locations across these regions, further cementing Curefoods’ position as a key player in India’s expanding food service industry. With Krispy Kreme’s strong customer base and operational network, Curefoods aims to drive significant growth in the coming years.
In a statement, Ankit Nagori, Founder of Curefoods, shared his excitement about the partnership: “We are thrilled to bring Krispy Kreme into Curefoods. The brand’s global legacy and strong consumer appeal align perfectly with our vision of offering diverse, high-quality food experiences. This partnership underscores our commitment to expanding into categories beyond our cloud kitchen ecosystem and investing in well-loved brands to enhance our presence in India’s food market.”
The acquisition of Krispy Kreme’s South and West India operations means that Curefoods will take over both the brand rights and operations in these regions. Previously, Landmark Group managed Krispy Kreme’s operations in South India, with nearly 50 outlets across the country. Under Curefoods, Krispy Kreme will now have an even more powerful backing to continue expanding its presence in India.
In addition to the acquisition, Landmark Hospitality Services Limited, a part of the Landmark Group, will also acquire a stake in Curefoods India. This partnership brings together two strong forces in the food industry, with Curefoods expanding its offerings and Landmark Group continuing to have a stake in Krispy Kreme’s future growth in India.
Krispy Kreme has been a popular name in India for several years, and this acquisition will allow the brand to expand further across the country. With Curefoods now in charge of Krispy Kreme’s operations, the brand is expected to leverage Curefoods’ expertise in running food businesses in India, particularly in the fast-growing cloud kitchen and food delivery spaces.
K A Madappa, President of Citymax Hotels Pvt Ltd and Business Head of Krispy Kreme, commented on the deal: “We’ve had a very fruitful partnership with Krispy Kreme Doughnut Corporation & created a growing and profitable business. And we’re delighted to see it join the Curefoods portfolio where, we’re certain, it will continue to grow significantly in the years to come.”
Krispy Kreme’s rich global legacy, combined with Curefoods’ local expertise, promises a powerful synergy that will likely result in even more success for the brand in India. Whether it’s expanding to new locations or introducing exciting new products, Krispy Kreme’s future in India is looking sweet.
For Curefoods, acquiring Krispy Kreme is more than just about gaining a beloved brand—it’s a strategic move to diversify and strengthen its portfolio. The company is not just relying on cloud kitchens anymore but is now investing in well-established brands that can bring immediate customer loyalty and brand recognition. This move also gives Curefoods the chance to expand its offline presence, as Krispy Kreme has a well-established network of retail stores.
By integrating Krispy Kreme’s operations into its portfolio, Curefoods aims to position itself as a multi-brand food powerhouse in India, offering a wide variety of products to cater to different tastes and preferences. The acquisition could also lead to synergies in marketing, supply chain operations, and customer outreach, making it easier for both brands to thrive in India’s competitive food market.
With this acquisition, the future of both Krispy Kreme and Curefoods looks promising. For Krispy Kreme, it’s an opportunity to expand its reach and leverage Curefoods’ growth strategies to drive deeper penetration into the Indian market. Consumers can expect to see more Krispy Kreme outlets opening up in new cities and regions, alongside an expanded menu of doughnuts, coffee, and other exciting products.
On the other hand, Curefoods will continue to expand its footprint in India’s food and beverage industry by adding well-loved brands to its portfolio. This acquisition is part of a larger trend where food delivery companies are increasingly focusing on both cloud kitchens and traditional retail operations to drive growth.
As for consumers, they can look forward to a greater variety of food options, whether through Curefoods’ cloud kitchens or visiting one of the many Krispy Kreme stores across the country. The growing trend of food innovation and delivery will continue to shape the future of India’s food market, and this acquisition is one of the many steps Curefoods is taking to stay ahead.
The acquisition of Krispy Kreme’s South and West India operations by Curefoods is a big win for both companies. It strengthens Curefoods’ position in the Indian food market while opening up new opportunities for Krispy Kreme to grow its presence in India. With both brands now working together, food lovers in India can expect to see more of their favorite Krispy Kreme doughnuts, along with an even wider variety of offerings from Curefoods.
