Blinkit Launches 10-Minute Delivery Service for Large Orders Zomato’s quick commerce platform, Blinkit, has just launched a new pilot program aimed at delivering larger consumer items within an
Zomato’s quick commerce platform, Blinkit, has just launched a new pilot program aimed at delivering larger consumer items within an impressive 10-minute window in the Delhi NCR region. The new initiative, known as Blinkit’s large-order fleet, is designed to cater to bulkier items such as PlayStation 5 consoles, luggage bags, air purifiers, and even geyser units—a big leap for a service primarily known for delivering food and smaller items quickly.
This move signals Blinkit’s ambition to expand beyond food deliveries and tap into other high-demand categories. With this new fleet, Blinkit is pushing the envelope on what’s possible for quick commerce, aiming to meet the growing demand for fast deliveries in categories like electronics and home appliances.
The large-order fleet is Blinkit’s answer to a rising demand for quick, hassle-free deliveries of larger goods. Traditionally, delivering large items like air conditioners, washing machines, or electronics required a longer wait time and special handling. However, Blinkit aims to revolutionize this by ensuring these larger orders are delivered within a 10-minute window—a claim that has caught the attention of many in the competitive quick-commerce sector.
So, what exactly does Blinkit’s large-order fleet handle? The service includes items that were once considered too bulky for quick deliveries, including:
This is a significant expansion of Blinkit’s capabilities and could change how consumers shop for bulky items online.
Zomato has been heavily investing in Blinkit to boost its competitive edge against rivals like Swiggy and Zepto, which have their own quick-commerce arms. As the e-commerce industry evolves, quick commerce has become the new frontier, with companies racing to provide delivery times of 10 minutes or less.
Swiggy, for example, has already made moves to compete with Blinkit through its Instamart platform. In a recent interview, Swiggy CEO Sriharsha Majety revealed that the company is planning to extend its delivery timelines for certain products but ruled out delivering large electronics and white goods—a space that Blinkit is now targeting with its large-order fleet.
Zepto, another rising competitor, is also expanding rapidly and raising funds to strengthen its operations. Reports suggest that Zepto is looking to raise $100-$150 million from domestic investors at a valuation of $4.6 billion. This shows just how competitive the quick commerce sector is becoming, and Blinkit is clearly looking to carve out its niche by offering larger and more diverse product deliveries.
Zomato’s shift in focus towards Blinkit is no coincidence. The company sees Blinkit as a crucial part of its future growth and a strategic asset to fight back against aggressive players like Swiggy and Zepto. While Zomato has always been a big player in food delivery, its focus on Blinkit allows it to diversify into other markets—such as delivering bulky consumer goods—and offer more convenience to customers.
In April 2024, Blinkit introduced its first large-order fleet specifically designed for food deliveries. This fleet catered to bulk orders for large gatherings or events, handling deliveries for groups of up to 50 people. The fleet was entirely electric, underscoring Blinkit’s commitment to sustainability. Now, with the launch of the large-order fleet for non-food products, Blinkit is aiming to redefine the scope of quick commerce in India.
Blinkit’s focus on quick delivery times (such as the 10-minute delivery promise) is set to disrupt not only the food delivery industry but also the broader consumer goods market. The company is betting that fast, reliable delivery is a key differentiator that will help it maintain its competitive edge in the quick-commerce space.
Delivering large items within 10 minutes might sound like a lofty goal, but it’s not without its challenges. To make this a reality, Blinkit has to overcome several logistical hurdles. Items like air purifiers, luggage, and PS5s need to be stored in a way that ensures they are easily accessible, packed efficiently, and ready to be dispatched quickly.
The company also needs to ensure that it has the infrastructure to support these large deliveries, including storage facilities, delivery trucks, and trained staff to handle the products properly. Zomato’s significant investment in Blinkit’s operations and its expanding fleet network shows that the company is serious about making this new service work.
Another key challenge is managing customer expectations. Blinkit will have to ensure that it meets its promise of a 10-minute delivery window, which requires a robust system of real-time tracking, timely dispatch, and accurate delivery windows. Any delays could harm customer satisfaction and hurt Blinkit’s reputation.
As Blinkit rolls out its large-order fleet in more regions, it will be interesting to see how the market responds. The success of the 10-minute delivery promise could lead to more companies entering this space, further intensifying competition. The broader trend in quick commerce—a trend that emphasizes delivery in minutes rather than hours or days—shows that convenience is becoming an essential part of the modern shopping experience.
Blinkit’s pilot program is just the beginning, and if successful, it could pave the way for larger-scale operations across India. If other quick-commerce players follow suit, we could soon see same-day deliveries of even larger goods like furniture, electronics, and more.
For now, Blinkit’s large-order fleet represents a major step forward in the world of e-commerce. By offering a seamless, fast, and reliable way to deliver larger consumer goods, Blinkit could become the go-to platform for more than just food delivery.
With its ambitious new pilot program for large-order deliveries, Blinkit is setting the stage for a new era of quick-commerce that goes beyond food. From PS5 consoles to air purifiers, this move could reshape how we think about delivery times and logistics for larger items. As the competition heats up between Blinkit, Swiggy, and Zepto, it’s clear that the future of quick commerce in India will be all about speed, efficiency, and convenience.
