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In a major move to enhance its logistics and distribution capabilities in India, sportswear giant PUMA India has partnered with global consulting leader Accenture. This collaboration aims to
In a major move to enhance its logistics and distribution capabilities in India, sportswear giant PUMA India has partnered with global consulting leader Accenture. This collaboration aims to streamline PUMA’s supply chain and distribution network, making it faster, more efficient, and cost-effective. With the help of cutting-edge technologies like digital twins and advanced analytics, the partnership is set to transform PUMA’s ability to deliver products to customers across the country with greater speed and reduced costs.
As PUMA continues to expand its presence in India, the brand faces the challenge of meeting the growing demand of a dynamic and rapidly evolving consumer base. The partnership with Accenture is geared towards overcoming these challenges by focusing on improving operational efficiency and optimizing logistics.
The primary objective is to enhance the supply chain by reducing the time it takes to fulfill customer orders, while also lowering operating costs. This partnership uses advanced technologies and data-driven insights to redesign PUMA India’s supply chain, ensuring products reach customers faster and more cost-effectively.
Accenture’s approach focuses on leveraging digital twin technology—a digital replica of the physical supply chain. This allows PUMA to simulate and optimize its entire supply chain network, ensuring that the distribution process is as efficient as possible.
The collaboration is expected to lead to a 70% increase in delivery speeds, alongside a 10% reduction in overall supply chain expenses. Additionally, PUMA aims to double its express-delivery capacity for online orders, enabling quicker deliveries and improving customer satisfaction.
Both PUMA and Accenture have shared their excitement about the strategic collaboration and its potential to revolutionize supply chain management.
Karthik Balagopalan, Managing Director at PUMA India, emphasized the importance of speed and efficiency in today’s competitive retail market. He said, “In a competitive market, speed and efficiency are key to providing an excellent brand experience and building customer loyalty.”
Balagopalan also noted that the partnership with Accenture is a strategic move to build a data-driven, agile supply chain that can keep up with the rapidly changing needs of consumers.
Saurabh Kumar Sahu, Head of Accenture’s India operations, echoed this sentiment, explaining that businesses must rethink their supply chains to improve speed, scale operations, and remain sustainable. He believes this partnership will set the stage for long-term profitability and increased efficiency for PUMA India.
In addition to improving efficiency and customer experience, the collaboration between PUMA and Accenture also focuses on sustainability. By optimizing the supply chain, the companies aim to reduce PUMA’s carbon footprint by ensuring products are produced and distributed closer to both suppliers and consumers.
Moreover, Accenture has helped PUMA’s fulfillment centers become more sustainable by integrating solar power, electric vehicle (EV) charging stations, and reusable materials into their operations. This effort not only supports PUMA’s environmental goals but also aligns with global trends toward more eco-friendly business practices.
With this major boost to its supply chain capabilities, PUMA India is poised to see significant improvements in customer satisfaction, thanks to faster deliveries and a more streamlined logistics system. As the sportswear brand continues to grow in the Indian market, this partnership sets the foundation for a more efficient, agile, and sustainable future.
The focus on speed, efficiency, and sustainability will help PUMA meet the expectations of modern consumers who demand faster and more environmentally conscious services. And as India’s retail sector continues to boom, this collaboration will position PUMA India to not only meet these demands but exceed them.
PUMA India’s partnership with Accenture marks a significant turning point in the company’s ability to scale operations, enhance customer experience, and achieve sustainability goals. With innovative technologies and a data-driven approach, PUMA is set to deliver faster, more reliable services to its growing customer base, all while reducing costs and improving its environmental impact.
This collaboration is just the beginning of a new era for PUMA India’s logistics and supply chain. With the backing of Accenture’s expertise, the brand is well-positioned to navigate the rapidly evolving retail landscape and remain at the forefront of the sports retail industry.
