Mumbai, India – Entrepreneur Sonam Jain has officially signed a Memorandum of Understanding (MoU) with CoEx Venture, a leading strategic consulting and venture-building firm, to introduce a cutting-edge beauty and lifestyle venture across India. The partnership marks a significant step toward reshaping the Indian beauty landscape through innovation, inclusivity, and conscious formulations.

Although the brand name remains under wraps, the collaboration aims to develop research-driven, ethically produced beauty products tailored specifically for Indian consumers. By combining Sonam Jain’s insights into consumer behavior and product design with CoEx Venture’s operational expertise, the venture promises a new era of science-backed, sustainable, and high-quality offerings.

Commenting on the MoU, Sonam Jain said,
“This partnership is not just about launching products; it’s about creating a conscious beauty movement rooted in authenticity and innovation. We want to empower consumers to make choices that reflect their values while enjoying premium beauty experiences.”

The venture is slated to commence operations in early 2026, with a focus on both online and offline retail expansion across the country. Sustainability and local empowerment are central to the brand’s vision, emphasizing ethical sourcing, environmentally responsible manufacturing practices, and support for India’s local beauty and wellness ecosystem.

With a rising demand for conscious, inclusive, and science-backed beauty products in India, the Sonam Jain–CoEx Venture collaboration is poised to become a game-changer in the industry, setting new benchmarks for quality, innovation, and consumer-centricity.