From a Modest Beginning to a Fashion Vision Ranjana Creations, founded by Ranjana Khanna, is a women’s wear brand based in Janakpuri. Registered as a micro-enterprise, the label
Ranjana Creations, founded by Ranjana Khanna, is a women’s wear brand based in Janakpuri. Registered as a micro-enterprise, the label focuses exclusively on ready-to-wear women’s fashion with a vision of delivering premium quality, original designs, and inclusive sizing. Ranjana did not come from a background in fashion or marketing. Instead, she began her journey from her flat in Janakpuri, stitching suits and shararas. Through trial, error, and client feedback, she developed her own unique design language, an elegant fusion of modern silhouettes and Indian aesthetics built entirely on persistence and self-learning.
Unlike brands that diversify into bridal or menswear, Ranjana Creations has stayed true to its focus on women-only collections. The range features designer suits and kurtis in seasonal shades and custom fits, along with sharara sets and kaftans that balance comfort with statement style. The party wear and festive outfits are crafted in premium fabrics, while plus-size designs are offered across all categories, ensuring inclusivity and flattering fits for every body type. The brand works with fabrics such as chiffon, georgette, satin, and zorzot, complemented by embroidery, prints, and detailed finishes. Every piece is overseen by Ranjana herself, guaranteeing consistency and uncompromised quality.
From sourcing fabrics in Delhi markets to stitching, quality checks, and final delivery, Ranjana has managed every step personally. This hands-on control has helped her maintain reasonable costs while creating garments with a premium feel. By directly overseeing tailoring and finishing, she ensures that clients receive outfits that meet the highest standards and reflect her uncompromising commitment to craftsmanship.
Unlike most emerging fashion labels, Ranjana Creations grew without social media, paid advertisements, or influencer marketing. Instead, its reputation spread entirely through word-of-mouth referrals. Clients returned not just for the outfits but also for the personalized service that included free consultations, adjustments, and post-purchase support. Every challenge became an opportunity to learn. Without formal training, Ranjana refined her skills directly from client feedback and through practice. As demand rose, she carefully expanded by onboarding skilled stitchers who aligned with her quality standards, ensuring that growth never compromised the authenticity of the brand.
The strength of the brand lies in its originality, inclusivity, craftsmanship, and client-first ethos. Every design is created in-house, making the label truly distinctive in a market filled with templates and fast-fashion imitations. Plus-size options are thoughtfully integrated into all collections rather than being treated as an afterthought. Many of her loyal customers from Janakpuri and beyond appreciate this dedication, returning again and again because they know every outfit will be tailored with precision and care.
Ranjana Khanna’s journey offers valuable lessons for startups and women entrepreneurs. She proves that building a successful brand does not require a big budget, social media hype, or formal education. What it does require is passion for authenticity and craftsmanship, originality that sets one apart, consistent quality as the strongest marketing tool, and respect for clients through personal engagement. Building a Social Media Presence with authenticity and trust. Ranjana herself often models her own designs on Instagram and WhatsApp catalogs, giving followers a personal connection to the brand. This approach not only showcases the authenticity of her work but also reflects the confidence she places in her own creations. Customers relate to her style because they see the designer herself wearing what she makes, bridging the gap between creator and consumer.
Ranjana also gives immense importance to customer feedback. Reviews and testimonials are regularly highlighted on her pages, showing how much her clients value the comfort, fit, and originality of her designs. Many of her loyal buyers share photos wearing her outfits, creating an organic cycle of trust and community. This focus on real customer stories has become one of her strongest assets in building credibility online. Today, much of her social media growth is powered by these genuine interactions, proving that authenticity and customer love are more impactful than paid promotions.
Though her brand has thrived without digital outreach, Ranjana is now exploring small steps online through WhatsApp catalogs, a website, and Instagram to expand her reach while maintaining the handcrafted spirit of her label. Ranjana Creations is more than a fashion story. It is a blueprint for authentic entrepreneurship, showing how determination, originality, and quality can quietly transform a small workshop into a trusted name in women’s fashion.
