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Be Clinical is rewriting the rules of anti-ageing skincare for a younger, smarter audience A Fresh Face in Skincare—And It’s Getting Noticed If you think anti-ageing products are
Be Clinical is rewriting the rules of anti-ageing skincare for a younger, smarter audience
If you think anti-ageing products are only for people in their 40s and 50s, think again. A new wave of skincare is here, and it’s led by a startup that just raised Rs 2 crore to change how we think about ageing.
Meet Be Clinical, a Mumbai-based, science-backed skincare brand that’s quickly gaining popularity among India’s Gen Z and Millennial consumers. Their mission? To make anti-ageing skincare smarter, earlier, and more effective—and the investors are listening.
Be Clinical was founded by Hemangi Dhir, who launched the brand after her own frustrating experience with traditional skincare products. Like many, she was tired of creams that overpromised and underdelivered.
But instead of just switching brands, she took a different route—she built her own.
“I struggled to find skincare that actually worked,” says Dhir. “Most products didn’t deliver the results I was hoping for. That’s what pushed me to create Be Clinical—a brand that focuses on real science and real results.”
While most skincare brands throw around buzzwords, Be Clinical is all about evidence.
The brand is rooted in clinical research and focuses exclusively on anti-ageing—a niche that’s usually overlooked until much later in life. But younger Indian consumers are changing that narrative. They want to start earlier, with products that actually work, and Be Clinical is here to deliver.
This isn’t about reversing damage in your 40s. It’s about starting the right way in your 20s and 30s—with proactive, preventive, and proven skincare.
The brand just closed a Rs 2 crore seed funding round, led by Titan Capital, one of India’s most respected early-stage investment firms. Also joining the round is Aditya Agarwal, the founder of luxury brassware brand P-Tal.
So, what’s the plan for the fresh capital?
Be Clinical wants to bring production under one roof. By building its own manufacturing setup, the brand can control quality from start to finish—something that’s rare in the skincare space, especially at this stage.
This also means faster innovation, better testing, and a more sustainable supply chain.
Currently focused on anti-ageing, Be Clinical plans to expand into a broader range of science-backed products, all built around clinical data and real skin needs—not hype.
Expect to see more targeted serums, treatments, and possibly full skincare routines in the coming months.
In today’s skincare market, flashy packaging and celebrity endorsements are everywhere. But younger consumers are getting smarter—and pickier.
They’re reading ingredient labels. They’re checking clinical studies. They want products that actually do what they say.
That’s why Be Clinical is hitting the right notes. It speaks to a generation that’s done with the nonsense and looking for clean, credible, and effective solutions.
And with rising awareness about premature ageing—thanks to stress, screen time, and pollution—this demand isn’t going anywhere.
The Indian skincare market is on fire, especially in the premium and science-first segments. Younger consumers are no longer satisfied with generic creams. They want personalized, effective, and research-backed products—and they’re willing to pay for them.
Be Clinical is betting that the future of skincare belongs to brands that take science seriously—and make it sexy. So far, they’re on the right path.
With funding in the bank and a clear mission in place, Be Clinical is now focused on:
Hemangi Dhir believes this is just the beginning.
“I feel incredibly optimistic about the future,” she says. “We’re setting a new standard for science-first, results-driven skincare in India.”
Be Clinical isn’t just another beauty brand. It’s a movement toward smarter skincare, led by a founder who’s turning personal frustration into professional innovation.
If you’re part of the growing tribe that wants effective, research-backed skincare—and you’re not willing to wait until you’re 45 to start thinking about ageing—Be Clinical might just become your new favorite brand.
With the momentum of this funding round and a clear product vision, there’s a good chance it will be one of India’s most talked-about skincare brands in the years to come.
Hi guys, I’m Maria a full-time Blogger & Writer. It is a long-established fact that a reader will be distracted by the content.
Hi guys, I’m Maria a full-time Blogger & Writer. It is a long-established fact that a reader will be distracted by the content.
