Metric The Shopify Stats Company Name Shopify Founder Tobias Lütke The “Zero” Moment 2004: A failed snowboard shop called “Snowdevil.” The “Crazy” Bet Closing the retail store to sell the software behind
Metric The Gymshark Stats Company Name Gymshark Founder Ben Francis The “Zero” Moment 2012: A pizza delivery boy sewing clothes in a garage. The “Crazy” Bet Sending free product to YouTubers when
Metric The Notion Stats Company Name Notion Founders Ivan Zhao & Simon Last The “Zero” Moment 2015: Tech stack broken. Cash running out. The “Crazy” Bet Firing the whole team, moving to
Metric The WhatsApp Stats Company Name WhatsApp Founders Jan Koum & Brian Acton (Yahoo Veterans) The “Zero” Moment 2009: Both founders rejected by Facebook & Twitter. The “Crazy” Bet Charging $1/year in
Metric The Nvidia Stats Company Name Nvidia Founder Jensen Huang The “Zero” Moment 2006: A niche gaming card company. The “Crazy” Bet Putting a supercomputer (CUDA) in every gamer’s PC for free.
Metric The Liquid Death Stats Company Name Liquid Death Founder Mike Cessario (Ex-Netflix Creative Director) The “Zero” Moment 2017: A $1.5k commercial shot before a single can existed. The “Crazy” Bet Putting
Metric The Duolingo Stats Company Name Duolingo Founders Luis von Ahn & Severin Hacker The “Zero” Moment 2011: EdTech was boring. Completion rates were <5%. The “Crazy” Bet Competing with games (Candy
Metric The Airbnb Stats Company Name Airbnb (Originally “AirBed & Breakfast”) Founders Brian Chesky, Joe Gebbia, Nathan Blecharczyk The “Zero” Moment 2008: $40,000 in credit card debt. 0 Investors. The “Crazy” Bet
Metric The Slack Stats Company Name Slack (Originally “Tiny Speck”) Founder Stewart Butterfield Original Product Glitch (A failed MMORPG video game) The Pivot Date November 2012 (Game shut down) Growth Speed $0
Meet Dadasaheb Bhagat: The Man Who Turned Struggle into Success Dadasaheb Bhagat’s story is one of grit, determination, and transformation. From earning just ₹4,000 a month as an office boy to building
