When Identity Meets Reality: Howard Schultz’s Starbucks Mind Battle When Howard Schultz returned as CEO of Starbucks in 2008, he didn’t walk into a thriving global success story. He walked into a
Introduction 2008 is remembered as one of the most turbulent years in startup history, and Elon Musk was at the center of it. Tesla was on the verge of bankruptcy. SpaceX had
Airbnb’s near-death moment in 2020 is often told as a business turnaround story — sharp layoffs, strategic pivots, IPO success. But beneath those headlines lies something far more important: a psychological case
Founders are decision-makers.Every day, they choose direction, strategy, people, investments, and risk. But with great responsibility comes something dangerous:Overthinking. Overthinking is not just “thinking too much”.It is the constant replaying of possibilities,
People admire founders for courage, innovation, and leadership. But rarely do they see what happens inside their minds. Behind every confident CEO presentation, funding announcement, or business milestone, there is often a
