In an exciting new development, trackNOW, a Gujarat-based startup specializing in advanced telematics tracking solutions, has successfully raised an undisclosed amount in an extended seed funding round. This
In an exciting new development, trackNOW, a Gujarat-based startup specializing in advanced telematics tracking solutions, has successfully raised an undisclosed amount in an extended seed funding round. This round was led by none other than Yohan Poonawalla, Chairman of the Poonawalla Engineering Group, and Michelle Poonawalla, Managing Director of Poonawalla Engineering Companies. The investment comes on the heels of previous funding from GI Ventures and BluSmart co-founder Anmol Jaggi.
But what exactly is trackNOW, and why are these high-profile investors so keen to support the company? In this article, we’ll break down what trackNOW does, why it’s gaining attention, and what the funding means for its future.
Founded in 2016 by Pooja Khemka and Suyash Khemka, trackNOW is an innovative startup focused on telematics and fleet management solutions. Telematics refers to the integration of telecommunications and monitoring systems, and in the case of trackNOW, it means offering real-time tracking and advanced analytics for businesses that rely on large fleets of vehicles or assets.
Whether you’re in the coal industry, oil and gas, FMCG, cold chain, agriculture, or any sector that involves managing fleets, trackNOW has a solution tailored to improve efficiency, reduce costs, and enhance performance.
The platform offers a user-friendly app available on both Android and iOS that delivers a range of features including:
The company’s goal is clear: to empower businesses by providing smarter tools that help them manage their fleets and assets more effectively, thus driving operational excellence and reducing inefficiencies.
The team behind trackNOW believes in a future where businesses can run their operations with a level of precision and speed that was previously unimaginable. With its innovative telematics platform, the company is solving a crucial problem in fleet management—optimizing performance in real-time.
Pooja Khemka, co-founder of trackNOW, shared, “The investment from the Poonawalla Group is a huge endorsement of our vision and the hard work we’ve put into creating a solution that can transform industries. This partnership gives us the capital and mentorship we need to grow and make a lasting impact.”
The platform’s ability to integrate with different sectors and offer tailored solutions sets trackNOW apart in an otherwise crowded field. From cold chain logistics ensuring temperature-sensitive goods are delivered safely, to education and healthcare sectors managing their fleets of buses or vehicles, trackNOW is designed to scale across industries and optimize operations seamlessly.
So, what does this new round of funding mean for trackNOW? The fresh capital will primarily be used to expand its research and development (R&D) capabilities, enhancing its technology and operational efficiency.
The startup is already well-known for its focus on cutting-edge AI and IoT-driven solutions, and this investment will allow the team to push the boundaries even further. With the backing of the Poonawalla Group, trackNOW now has access to a wealth of industry expertise, mentorship, and resources that will accelerate its product development and allow it to expand its reach in both India and beyond.
“We’re thrilled to have investors who not only bring capital to the table but also offer guidance and mentorship,” says Suyash Khemka, the other co-founder. “This partnership will help us further enhance our product and ensure we’re meeting the needs of our customers more effectively.”
The Poonawalla Group isn’t just offering financial support—they’re also bringing a wealth of knowledge and a deep commitment to nurturing young, visionary entrepreneurs.
In a statement, Yohan Poonawalla, Chairman of the Poonawalla Engineering Group, said, “Investing in startups like trackNOW isn’t just about financial returns. It’s about mentoring and empowering young entrepreneurs by providing them with the resources and support they need to succeed. We believe in the transformative power of innovation and are committed to creating an environment where bold ideas can flourish.”
Michelle Poonawalla, Managing Director of Poonawalla Engineering Companies, echoed similar sentiments, adding, “We’re excited to partner with trackNOW and support their growth journey. This investment isn’t just about helping them scale—it’s about creating new opportunities, driving efficiencies across sectors, and contributing to India’s growth in the global logistics market.”
With the backing of such esteemed investors, trackNOW is poised for its next big leap. The company plans to expand its team, focus on continuous innovation, and strengthen its position as a leader in fleet management and telematics technology.
In the short term, expect to see new features and enhancements to the platform that will make it even more powerful for businesses across various industries. The team is particularly focused on expanding the app’s AI-driven insights, which help businesses track and improve driver behavior, route optimization, and fuel consumption.
The funding also opens up the possibility of expanding to new markets, potentially targeting industries outside of India as the global demand for fleet management solutions continues to grow.
trackNOW isn’t just another telematics company. The startup is addressing real-world problems faced by businesses of all sizes, from logistics giants to agriculture startups, through innovative technology that improves efficiency, reduces costs, and ultimately leads to better business outcomes.
For entrepreneurs and businesses managing fleets or assets, adopting a solution like trackNOW’s could mean the difference between lagging behind the competition and staying ahead of the curve. And for investors, supporting a company that’s redefining fleet management could unlock huge growth opportunities.
With its recent funding from the Poonawalla Group, trackNOW is now in a strong position to scale up its operations, enhance its offerings, and continue leading the way in telematics and fleet management solutions.
The investment will not only fuel its technological advancements but also provide critical mentorship and resources to help the company expand its footprint and impact industries worldwide.
So, if you’re managing a fleet, running a logistics operation, or even overseeing a cold chain supply network, trackNOW might just be the solution you’ve been waiting for. Stay tuned as the company continues to revolutionize fleet management with smart, real-time solutions that are built to last.
