There isn’t a day that goes by when you don’t come across some type of digital content, whether it’s texts, music, films, or visual graphics and animations. However, the question remains as to what type of content one should curate and consume in the face of so much new stuff. Digital content is promoted through a variety of channels, including social media, email marketing, web applications, search engines, and others, with the major question being as to why digital marketing or digital content is so crucial these days.

The Internet is always expanding and changing. That means your audience will have a harder time finding you. It’s also becoming more competitive, which means that if you want to succeed, you’ll need to step up your game.

The pandemic had the greatest impact on small firms, affecting them so severely that there was no room for growth and expansion. All of the future ideas devised by small business owners have proven ineffective, bringing their companies back to square one.

But there is a ray of hope: as technology advances and people migrate to digital platforms, small businesses are increasingly relying on digital marketing and it is giving businesses opportunities to come again onshore and make them ready to enter the sea of tremendous scope that they never expected.

Although digital marketing is similar to conventional marketing, it has mostly supplanted traditional marketing in order to better serve today’s clients. It allows a vast audience to be reached that would otherwise be out of reach for an offline firm.

Well, In the world of fitting into glass slippers, Vidya believes in shattering the glass ceiling. She founded this firm to assist businesses in not only growing, but also gaining access to a platform with no boundaries. Meraki has been aggressively focusing on making a real-time, measurable effect on client businesses through innovative ideas and tireless work.

As the tagline suggests, the company is “CREATIVELY DRIVEN, DIGITALLY FOCUSED,” and it lives up to its claims, becoming “creative curators, cutting edges, and tailor-made branding solutions for any requirement.”

Vidya says, “The past five years have given me an insightful and diverse perspective on global cultures. The one thing that has remained constant through so much change and so very vividly etched in all I have learned, is that actions and intents hold the potential of birthing impacts, big as well as small. As the saying goes correctly, actions speak louder than words, where the actions, the hard work, the time, and the effort put behind each concept of Meraki, give the fruit in the end that one would love to cherish.

Meraki’s approach to people is unique. So, to make things simple for you, just follow these four simple steps: decipher, create, recreate, and lastly, the outcomes. Meraki is all about generating incredible experiences in a digitally increasing world, so it’s as straightforward as it gets. Vidya believes, “Consumers are more inclined to choose brands which they recognize abstractedly, and a brand’s presence in the digital arena concedes to nurture its potential consumers” where she tries connecting to the customers in the best way possible with the authentic, genuine, creative, and compelling content on mutual understanding.

The words of Tom Fishburne, “The best marketing doesn’t feel like marketing,” ring true; the more effort and dedication you put into any task to make it appear nice and appealing, the greater results you’ll get, but only if you enjoy what you’re doing. Meraki gets the best for you with its easy and smooth method of doing things, and the effort doesn’t seem to be work anymore.

Team up with Meraki & Co. to build a one-of-a-kind, cutting-edge campaign to boost your business, debut new work, or find a better way to engage with your audience.

“They recognise that not all of their clients have the same wants, but that is where they customise the services to meet your needs.”