The International Cricket Council (ICC) on Monday declared BYJU’S, India’s biggest EdTech organization as their worldwide accomplice from 2021 to 2023.
The three-year arrangement will see BYJU’S accomplice all ICC occasions over the time frame, remembering the approaching ICC Men’s T20 World Cup for India, and the ICC Women’s Cricket World Cup in New Zealand. As a worldwide accomplice, BYJU’S will have broad in-setting, broadcast, and advanced rights across all ICC occasions.
Notwithstanding the coordinated brand presence at a portion of the world’s greatest games, BYJU’S will work intimately with the ICC to develop commitment with fans through the making of inventive missions. In August 2019, the organization turned into the authority pullover accomplice of the Indian cricket crew.
Manu Sawhney Chief Executive, ICC said: “We are eager to have BYJU’S ready as one of our worldwide accomplices and anticipate having an extraordinary inning together. Cricket is a game where versatility, steadiness, and conviction are essential characteristics and the organization with BYJU’S will permit that to be encouraged by a more extensive crowd both youthful and old.”
“BYJU’S has been a passionate ally of cricket in India and we are happy to band together with a solid, youthful, and dynamic Indian brand that has been motivating huge number of understudies to think beyond practical boundaries. We anticipate the effective union of training and sports and desire to arrive at the hearts and brains of millions of youthful cricketing fans through this organization,” he added.
Byju Raveendran, Founder, and CEO of, BYJU’S said: “We are eager to join forces with ICC in supporting world cricket. Sports is a major piece of life for most Indians and cricket, specifically, holds an exceptionally uncommon spot in our souls. It involves pride for us as an Indian organization to address our country on a worldwide stage this way. Similarly as cricket rouses billions across the world, we too as a learning organization desires to motivate the affection for learning in each kid’s life.”
