Shauravi Malik and Meghana Narayan don’t call themselves Co-originators of Slurrp Farm. They might want to be called co-chasers, as that is the thing that they invest most of their energy doing, being tireless with their thoughts and taking them forward.
The two companions began Slurrp Farm in October 2016 when they understood most grocery store retires just loaded items made with wheat or rice for youngsters. These contained trans fats and disturbing amounts of sugar, not actually a solid alternative.
“For a country that has a particularly inconceivable food culture of eating a huge assortment of grains including millets, this absence of variety was a vast opening in our prepared to-eat-market,” Meghana reviews.
The two companions, who met at a Diwali party in London, got along like a house ablaze and started examining fun business thoughts. In any case, they generally returned to their positions the following day as business venture appeared to be excessively unsafe by then.
Meghana experienced childhood in Bengaluru and was a public level swimmer for India. She got the Rhodes Scholarship to learn at Oxford, after which she sought after a MBA from Harvard Business School. She worked at McKinsey for a very long time.
Shauravi experienced childhood in New Delhi and considered financial matters at Cambridge University. She worked in the buyer, medical services, and retail warning group and the utilized money group at JP Morgan. She was additionally a speculation supervisor at Sir Richard Branson’s gathering holding element at Virgin Group in London.
The couple was joined by Umang Bhattacharyya, the imaginative mind of Slurrp Farm. With more than 15 years of involvement with photography, visual computerization, and video craftsmanship, Umang has given Slurrp Farm its particular character and brand language.
Be that as it may, why snacks for kids? At the point when the two of them had youngsters, things changed. As guardians, they discovered they were shy of choices and needed to take care of business.
“Our exploration demonstrated that with one out of four youngsters corpulent or overweight, India is the third most large country on the planet. Malnourishment happens at the two finishes of the range; it isn’t simply because of destitution, yet additionally as a result of an eating regimen that is wealthy in sugar, salt, and lousy nourishment with additives, fake flavors, and tones.
“The market size of the chance is huge, and we believed we needed to improve things and be a power for good,” Shauravi says.
For their first item model, the organizers made a natural leafy foods purée for youngsters. In any case, they had next to no interest.
“We returned to the planning phase and did a great deal of statistical surveying, item R&D, thinking and chose to follow our hearts. We understood the appropriate responses lay in our own grandmas’ kitchens,” Meghana says.
Slurrp Farm offers sound, scrumptious, and helpful breakfast and supper time choices for little youngsters and families.
Each formula begins a limited scale, and the in-house R&D group at that point chips away at making them work at scale without adding additives, counterfeit tones or flavors, trans fats or stabilizers, and so on
The authors have roped in specialists for formula advancement, business adaptability, and quality control for every product offering.
“We don’t make specialty items; we utilize better quality fixings. For instance, millets cost more per kilo than rice and wheat. Our purchasers are ordinary guardians, who are searching for problem free, sound, and nutritious food items for their youngsters. They are worried about wellbeing and pick Slurrp Farm as our items don’t contain refined flours, trans-fat, unnecessary salt and sugar, shadings, and additives,” Meghana says.
The item range incorporates natural cereals, sathu maavu, khichdi blend, millet oat porridge, millet flapjacks and waffle blends, banana and chocolate chip hotcakes, millet dosa, beetroot oats dosa, and that’s just the beginning.
It likewise offers fun star-molded munchies and puffs made with supergrains like ragi and jowar, are seasoned, and come in exquisite/sweet eating alternatives. The heating range incorporates an assortment of cake blends also.