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India’s retail investing revolution has a new king—and it’s not who you might think. Groww, the Bengaluru-based fintech unicorn, is storming past competitors, capturing 26.3% of the country’s active retail traders, and it’s showing no signs of slowing down. As the company heads toward its highly anticipated IPO, here’s why investors and traders can’t stop talking about it.

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1. Millions of Investors Can’t Be Wrong

Groww has grown at a mind-blowing pace. From FY21 to FY25, its active client base exploded at a 101.7% CAGR, leaving industry averages and competitors like Angel One in the dust. By September 2025, it had 11.9 million active clients, adding 40–50% of new NSE clients every year.

Whether it’s trading stocks, derivatives, or just exploring investing for the first time, Groww’s simple, sleek platform is winning over millions. And while derivatives trading dipped, the average daily trading volume is still skyrocketing, proving that Groww’s users are highly engaged and growing wealth fast.

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2. Core Broking That Packs a Punch

Unlike other fintechs chasing too many products, Groww keeps its focus on what works: core broking. In FY25, 84.6% of its revenue came from core trading, with derivatives contributing far less than competitors.

Why does this matter? Because Groww’s revenue is resilient, even if risky trading drops. Analysts estimate that a 5% decline in derivatives activity would barely dent its profits, showing that Groww is built for long-term stability and growth.

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3. Marketing Smarts That Beat the Big Players

Groww isn’t splurging on flashy campaigns like some rivals. Instead, it keeps marketing spend under 13% of revenue while maintaining activation rates above 33%. The result? A customer acquisition cost (CAC) of just Rs 616 per client, compared with Angel One’s Rs 1,014.

This discipline has led to 59.7% EBITDA margins and a 49.5% return on equity, making Groww one of the most profitable retail brokers in India. Efficiency + scale = dominance.

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What’s Next? The IPO and Beyond

Groww isn’t stopping at trading. With lending, insurance, and mutual funds on the horizon, the company is building a full-stack financial ecosystem. Its IPO could be the biggest fintech story of the year, and investors are watching closely.

As India’s retail investing market grows, Groww’s combination of rapid growth, profitable operations, and operational discipline makes it a must-watch stock. Could this be the next fintech giant to go global? Only time will tell—but right now, Groww is riding the wave of India’s investing boom like no other.

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