Bengaluru-primarily based foodtech startup Anveshan has raised Rs 1.12 crore withinside the pre-seed investment spherical led through Titan Capital to recognition on increasing its deliver chain and operations throughout India.

“We are capable of see Anveshan fixing exceptional and agree with problems in meals merchandise. Even clients can hint the origin of merchandise like A2 ghee, spices, and fit for human consumption oil. This is specially a big want in the busy urban population who need to be comfortable approximately the exceptional of raw cloth being used withinside the kitchen to stay extraordinary wholesome and immune on this new world,” stated Bipin Shah, Partner at Titan Capital.

The startup creates meals micro-marketers in villages throughout India who make those meals merchandise the use of conventional practices whilst making sure exceptional manipulate via traceability. According to Anveshan, this version guarantees the exceptional of the meals product for the clients, at the side of social and monetary upliftment of the Indian farmers.

With a imaginative and prescient to offer exceptional and wholesome meals merchandise, a great pie of the funding may also be used for meals studies and the improvement of technical answers and gadgets that could music meals exceptional.

Aayushi Khandelwal, Co-founder, Anveshan added,

“We need our clients to take pleasure whilst shopping for Anveshan meals merchandise as now no longer most effective are they contributing to their personal fitness however additionally impacting the lives of Indian farmers. Also, with a trend towards healthier lifestyle, the market’s ability in India itself is large and we envision increasing globally over time.”

Co-based in past due 2019 through 3 IIT Guwahati graduates — Aayushi Khandelwal, Akhil Kansal, and Kuldeep Parewa, Anveshan desires to extrade how meals is perceived these days through making human beings aware about the producing technique and offering them extraordinary nutritious and attractive meals merchandise.

Akhil Kansal, Co-founder, Anveshan, stated,

“Due to deceptive classified ads and fake advertising of meals merchandise, purchasers have misplaced the sensation of agree with in meals brands. Customers are being deceived through such campaigns and that they blindly agree with what’s written at the label. We need to be that logo that gives the purest and maximum herbal form of meals with a evidence of exceptional via our traceability solution.”

Co-founder Kuldeep Parewa additionally said that the startup pursuits to create lots of jobs in villages via Anveshan.