India’s healthtech sector is buzzing once again, as FlexifyMe, a Shark Tank India-featured startup, announced that it has raised Rs 20 crore in funding. The round marks a significant step for the young company as it looks to expand its hybrid care offerings, strengthen its research pipeline, and push forward the use of AI in physiotherapy.
A Mission to Redefine Physiotherapy
Founded in 2021 by Manjeet Singh and Amit Bhayani, FlexifyMe was born out of a vision to transform how chronic pain is treated. Instead of relying solely on subjective assessments or temporary relief methods, the startup uses AI-enabled posture and motion analysis to identify the root causes of musculoskeletal pain.
These insights are then combined with the expertise of licensed physiotherapists, offering patients a more scientific, data-driven approach to recovery. The platform primarily focuses on conditions like chronic back pain, neck stiffness, and shoulder issues — problems that millions of Indians face every day due to sedentary lifestyles, long working hours, and poor ergonomics.
How FlexifyMe Works
At its core, FlexifyMe is about bringing together technology and human expertise. The process begins with an AI-driven assessment that maps posture, gait, and mobility. This analysis highlights weaknesses and imbalances in the body, which often go unnoticed until they lead to pain or injury.
From there, patients are connected with physiotherapists who design personalized treatment programs. FlexifyMe offers multiple formats to suit different needs, including:
- One-on-one live physiotherapy sessions for targeted care
- Guided video programs for self-paced rehabilitation
- Online yoga classes to strengthen and maintain mobility
The company also uses progress tracking tools that make improvements visible and measurable, moving physiotherapy away from guesswork and toward tangible results.
Scaling with Fresh Capital
The latest Rs 20 crore funding round will be directed toward several growth initiatives. According to the company, FlexifyMe will:
- Expand hybrid care centers by combining online consultations with offline touchpoints for patients who require in-person support.
- Launch advanced posture and gait analysis labs to offer deeper, more scientific evaluations of musculoskeletal health.
- Strengthen clinical research partnerships, ensuring treatments remain evidence-based and aligned with global standards.
The company’s co-founder, Manjeet Singh, emphasized that this capital will help scale FlexifyMe’s capabilities. “By combining technology, licensed physiotherapists, and rigorous progress tracking, we are making the journey to a pain-free life scientific, objective, and measurable. This funding allows us to scale these capabilities so millions can avoid unnecessary surgeries, return to the activities they love, and regain meaningful quality of life,” he said.
A Shark Tank Success Story
FlexifyMe first caught widespread attention during its appearance on Shark Tank India Season 3. The startup managed to secure backing from Namita Thapar, Executive Director of Emcure Pharmaceuticals, who was impressed with its focus on solving a pressing healthcare issue.
Before its Shark Tank debut, FlexifyMe had already raised $1 million in a seed round led by Flipkart Ventures, which helped the company refine its AI technology and expand its initial user base.
Riding the Wave of Healthtech Growth
India’s healthcare system is currently undergoing a digital transformation, and musculoskeletal health represents a massive, underserved opportunity. According to studies, chronic pain affects more than 20% of the global population, and in India, back pain alone is among the leading causes of disability.
Traditional physiotherapy has long been effective but is often inconsistent due to subjective assessments and limited access to trained professionals. FlexifyMe’s approach of AI-driven analysis combined with clinical expertise directly addresses these challenges, offering a scalable and affordable alternative.
Beyond Individual Care: Partnerships and Ecosystems
FlexifyMe isn’t stopping at consumer-facing services. The company also works with enterprises, insurers, and healthcare ecosystems to deliver clinically validated outcomes at scale. For businesses, this means healthier, more productive employees. For insurers, it means offering customers preventive and recovery care that reduces long-term healthcare costs.
By embedding itself into broader health and wellness systems, FlexifyMe is positioning itself as not just a physiotherapy provider but as a comprehensive partner in musculoskeletal health management.
The Road Ahead
With fresh funding and growing visibility, FlexifyMe has ambitious plans. Expanding offline centers will help it reach patients who prefer or require in-person care, while AI advancements will continue to refine its treatment accuracy. The addition of posture and gait labs could also make it a go-to destination for athletes and individuals seeking preventive care.
Moreover, as lifestyle-related chronic conditions rise across urban India, FlexifyMe’s timing couldn’t be better. It is tapping into a demand for affordable, scientific, and effective pain management solutions that don’t involve surgery or long-term medication.
From a Shark Tank pitch to securing multi-crore funding, FlexifyMe’s journey is a testament to how technology and healthcare can merge to solve pressing everyday problems. By making physiotherapy smarter, more measurable, and more accessible, the startup is not just treating pain — it’s giving people their mobility, independence, and quality of life back.
As it scales across India and beyond, FlexifyMe could well become a leader in the global healthtech revolution, proving that the future of healthcare is not only digital but also deeply human.