Cleanliness and wellbeing brand Pee Safe has brought Rs 25 crore up in a Pre-Series B round, drove by business visionary and financial backer Shaival Desai and existing financial backer Alkemi Growth Capital.

Through this raise, Pee Safe means to construct profundity in ladylike cleanliness and sexual wellbeing, and accelerate its own consideration image FURR, just as allocate assets for additional R&D and item dispatches in the following one year, the authority discharge stated. The brand is additionally taking a gander at raising Series B financing in the not so distant future.

Talking about the new raise support, Vikas Bagaria, Founder and CEO, Pee Safe, said,

“The subsidizing round will empower us to additional innovative work, just as assemble Pee Safe as a forward-looking brand. We are glad to have Shaival Desai’s help. Alkemi Growth Capital have set their trust in us once previously and surprisingly this time, we will guarantee that the association is a mutual benefit in all regards.”

Established in 2013, Pee Safe was established by Vikas Bagaria and Dheeraj Jain with a Toilet Seat Sanitizer. This was trailed by different items tending to ladylike and individual cleanliness.

Shaival Desai, Entrepreneur and Investor, added, “We are truly eager to have joined forces with Pee Safe in their excursion to turn into an innovator in the individual cleanliness space in India. Their area aptitude and information on the Indian shopper, combined with an underpenetrated market create an unrivaled chance to surprise the market.”

The startup’s different contributions incorporate eco-accommodating sterile napkins, natural cotton tampons, feminine cups, undies liners, bosom cushions, natural intimate washes, wipes and sweat cushions for the two people, and against contamination dust veils.

Pee Safe expects to switch the narrative up sexual wellbeing and joy through the dispatch of Domina Female Condoms. It likewise plans to dispatch other sexual health items sooner rather than later. Its as of late dispatched FURR range offers a whole arrangement of prepping and skincare fundamentals, pointed toward advancing body energy and even sexual impartiality generally.

Alka Goel, Founding Partner, Alkemi Growth Capital and Existing Investor, said, “Pee Safe and its sub-brands Domina and FURR have kept on developing close by the creative, innovative, and truly necessary items for its objective section. The group is light-footed and is firmly associated with its client base that genuinely adores its items. Pee Safe has demonstrated strength in testing since quite a while ago held generalizations and to that degree is making it fun and typical to discuss subjects that may beforehand have been untouchable.”

The startup professes to have seen a flood in its online business with a 40 percent bounce in the current quarter and the brand has accomplished more than 70% development every year (FY20-21). It likewise extended abroad and is building nearby creation of latrine seat sanitisers in Europe.