ClanConnect.ai, a platform that connects influencers to brands, has raised Rs five crore from investors led through Venture Catalysts along side a clutch of angels inclusive of Samrath Bedi, handling director of Forest Essentials; Sandeep Aggarwal, founder, Droom.in; Aakrit Vaish, co-founding father of Haptik; and Haresh Hingorani, leader innovative officer, Redchillies VFX.
The tech-enabled platform lets in brands in the automobile, fashion, food, technology and life-style groups to scale up their influencer advertising and marketing efforts through bringing discovery, control and overall performance analytics in a single system.
Launched through Kunal Kishore Sinha, co-founding father of Value 360 Communications; Sagar Pushp, the previous head of virtual media at Cheil India; and filmmaker Anshai Lal; the platform goals to empower smaller influencers to interact with large brands.
The business enterprise enables brands in making their campaigns more statistics and result oriented. “At the back-end, we collaborate with individual influencers, expertise hubs and agencies, bringing the supply side on one platform, connecting them to brands,” stated ClanConnect CEO Sagar Pushp.
Through centered searches and customisable analytics, entrepreneurs are able to identify and associate with more applicable influencers. “We provide 30 different parameters to quantify the suitability and reach of each influencer… along side a structured method of choosing influencers for brands,” stated Kunal Kishore Sinha, co-founder, ClanConnect.
Building technology solutions around Instagram and YouTube and different social media influencers is an rising category given that brands are increasingly searching at this channel to scale up their advertising and marketing efforts and accumulate customers.
“With pandemic giving a boost to virtual adoption, we’re assured that people-to-people advertising and marketing will become a mainstream marketing tool. We are excited to grow to be a part of the ClanConnect.ai’s journey into a fiscally disciplined SaaS enterprise that will solve fundamental issues of this developing industry,” stated Apoorva Ranjan Sharma, president, Venture Catalysts.
