Bengaluru-based beauty, fitness and well-being social commerce platform Eloelo introduced that it has closed a seed round of $450,000 funding led through Waterbridge Ventures.

Other angel investors who participated in the spherical encompass AppyHigh Group, Ramakant Sharma (CEO-Livspace), Rishi Vasudev (CEO-Lifestyle, ex-SVP at Flipkart), TS Raghavendra (ex-Qikwell), Shuchin Bajaj (Founder and Director of Ujala Cygnus Hospitals), Apaksh Gupta (CEO-OneImpression), and Vasant Rao (ex-AutoNinja).

Launched just weeks back, the Eloelo app gives curated 60-second videos by top influencers, blended with professional solutions and gamified purchasing rewards. The platform claims to be the life-style destination for the Bharat millennial user.

The fresh round of investment will be used for constructing the core crew across tech and non-tech roles, operating on new product projects and user acquisition.

Speaking about the development, Saurabh Pandey, Co-founder and CEO, Eloelo, said-

“Eloelo’s vision is to empower the Bharat millennial user to look good, feel good daily with a platform that blends content-community-commerce for beauty, health and lifestyle. Our core belief is that short-video content blended with a community that acts as a safe space is the future for a category like beauty and health where the user seeks bite-sized information like tips, product reviews, etc before making a commerce decision.”

According to organization statement, it noticed an amazing organic traction within 15 days of app release with 20,000 users (over eighty percentage from non-metro cities) downloading the app and almost 700,000 actions on the platform right from watching videos to posting inquiries to claiming elo-coins.

Talking about the investment, Ravi Kaushik, Partner, Waterbridge said, “We invested in Eloelo as part of our dedicated funding programme Fast Forward which we ran at the peak of the pandemic. The founders are deeply entrenched in what we call as Social Commerce 2.0 and are marrying content, community and commerce in the health, wellness and beauty verticals. We believe this is a deep vertical where both content and community can be tailor-made to solve discovery and distribution for multiple brands while creating a platform for users to drive commerce through trust, product discovery, short format content, tips and recommendations.”