Acelerate, a software organization looking to help restaurants make the most out of their infrastructure, is today reporting the close of a $14.44 million Series A financing drove by Sequoia Capital.

The startup was established by George Jacobs, who grew up working in his family’s pizza shop. He went to USC with an arrangement to get a business degree and eventually grow Georgee’s Pizza, yet understood that there was a chance past his own family restaurant to help a wide range of restaurants in the wake of the tech blast.

Several years at Doordash, he concocted the thought for Acelerate, a startup working to give restaurants an approach to take advantage of their infrastructure.

The first piece of the business is a simple software solution that allows restaurants to deal with their whole advanced impression, from request the executives, valuing, menu updates and changes, to sales and advertising. The thought is that numerous restaurants are selling through their own physical area, of course, yet additionally selling through a gathering of other platforms like Doordash, Uber Eats, or Seamless. What’s more, their restaurants are listed on Opentable, Yelp, and other promoting platforms.

It very well may be a ton to oversee.

Acelerate’s SaaS item allows restaurants to deal with these platforms from a single spot.

Yet, where the organization truly differentiates from rival players is its licensing business. Acelerate has created seven exclusive restaurant brands, all with their own menus. They license those brands, complete with the recipes, cooking instructions, and a preparation manual for restaurants who need to offer more through their online sales portals.

For instance, a frozen yogurt shop working with Acelerate may have a strong business in the summer, yet struggle in the colder time of year. That same frozen yogurt shop may have a full working kitchen that once in a while gets used save for the stuff to make frozen yogurt and cones.

Acelerate allows that shop to license the rights to work a burger shop or a BBQ joint out of that same space, showing employees how to make a bacon cheeseburger or a rack of ribs, thus making an extra income stream for that restaurant during more slender months for its customary business.

Additionally, Acelerate licenses its own brands, yet works with existing restaurant brands to license out their menus to other restaurant partners.

Thus far, Acelerate has signed on three existing restaurants as brand licensing partners.

Huge chains, as Applebees, just use the software piece of Acelerate, yet smaller restaurants incline toward the licensing item as an approach to grow their business, it said. As cloud kitchens move vertically, the startup has figured out how to transform existing restaurants into cloud kitchens, as well.

The software side of the business operates as expected, on a month to month subscription model. On the licensing side, restaurants can license one of the brands offered through Acelerate, either local or outsider. Acelerate collects a 40 percent charge from restaurant partners, which includes all outsider commercial center, request processing and conveyance fees, as well as limited time spend. The startup also negotiates public food distribution deals to assist restaurants with getting and running with another fixing list.

Jacobs disclosed to TechCrunch that Acelerate is as of now working with thousands of restaurants on the software side, and that hundreds of stores are licensing the Acelerate brands.

The startup’s new capital will be used towards further development of the group and item. At this moment, Acelerate has 11 full time employees, and about portion of them are ladies or underrepresented minorities, as per Jacobs.

Jacobs clarified that the interesting chance for the organization is that it’s not simply a software play that sits on top of a generally muddled tech stack.

“The huge chance lies in the mix of two extraordinary pieces of working a restaurant, which is innovation and operations,” said Jacobs. “To do that, we accept that vicinity is force and we should be as close to our customers as possible. That is the reason we’re truly multiplying down in building nearby teams and ensuring that we’re hands on with our administrator and restaurant partners.”