Rida Sajad, a 37-year-old housewife from Kashmir Valley started a business of homemade sugar-free dry fruit sweets to advance good dieting habits.An arising independent entrepreneur, Rida has named her sweet specialty unit – Shireen-E-Yemberzal, which implies sweet bloom.

She draws in with her clients on her Instagram handle @shireeneyemberzal.

Rida is a mother of two children. Hailing from Bemina space of Srinagar, she as of now lives with her family in Noida. She has a BSc in physiotherapy from Oxford College, Bengaluru.

Rida has been attached to cooking since her youth days, and it was this enthusiasm and experimentation with various food varieties prompted the undertaking.

“I’m exceptionally enamored with cooking various assortments of nourishment for my family. At some point, I took a stab at sugar-free dry fruit sweets. It was a moment hit with both my family and neighbors. This provoked me to consider starting a homemade sweets business to take into account wellbeing cognizant individuals,” she tells HerStory.

In October 2020, Rida sold her first item, and from that point forward, there has been no looking back.

Rida adds: “As a Kashmiri, I realize what individuals eat, what is being sold on the lookout and the results of undesirable weight control plans. Therefore, I considered giving individuals something sweet however solid. Keeping the “wellbeing” part in center, I chose to make dry fruit sweets without adding any artificial fixing or shading. I have additionally seen our youngsters eating lousy nourishment like chocolates, chips, bites, and wafers. We should take care of them dry fruits and sugar-free chocolates all things being equal and show them smart dieting propensities.”

Rida claims that she utilizes just normal fixings to make her sweets. “I utilize dry fruits, various kinds of seeds and nuts, ghee and saffron. Other than these, I additionally use grains like ragi, jowar, and bajra. At the point when I say sugar-free, it implies the items are likewise free from sugar syrup, nectar and jaggery. I don’t utilize any additives, taste enhancers or added substances. I slash and smash dates, apricots, and figs to separate the juice and blend them in with the dry fruit sweets,” she says.

She sources her fixings through different dry fruit vendors. She gets dry fruits like almonds and pecans from her family members’ plantations.

“I do the dry fruit shopping myself to guarantee that I get the best quality.”

Her better half, Sajad Sultan, helps her in the business. “Sajad assists me with registration and quality checks of the items. My children glue marks on the packs, and my mother-in-law contributes with the cleaving of dry fruits. The bundled things get delivered through dispatch organizations.”

A lot of Rida’s clients are from the Valley, and 20 percent come from other provinces of India.

“I’m overpowered by the reaction. On a normal, I get 7-8 orders each day and once in a while I even get up to 15 orders each day. I’m currently intending to open a store in Kashmir. The business is doing incredible, thus far, I can generate one lakh rupees each month as profit. I figure each woman ought to accomplish something and start a homemade business,” she says.

Apart from dry fruit sweets, Rida additionally sells insusceptibility bars and lactation chomps for mothers who breastfeed.

One can likewise arrange sweets that support resistance – containing cancer prevention agents, minerals, and proteins.