On July 11, PepsiCo (PEP.O) reported second-quarter results below expectations, citing a 4% decline in sales volume at Frito-Lay North America amidst persistent challenges in consumer spending and intensified competition from private-label brands in the United States, its largest market.

Despite implementing a 5% increase in product prices to offset costs, PepsiCo experienced a 3% drop in overall organic volumes for the quarter ending June 15. CEO Ramon Laguarta acknowledged the heightened price sensitivity among consumers across income levels, necessitating a strategic shift towards efficiency rather than further price hikes.

To adapt to changing consumer preferences, PepsiCo is introducing new flavors across its brands like Lay’s, Doritos, and Cheetos, and expanding its product offerings to encompass various price segments.

Although the company posted an adjusted profit of $2.28 per share, surpassing analyst expectations, its revenue only marginally increased by 0.8% to $22.50 billion, falling short of the projected $22.57 billion. As a result, PepsiCo’s shares declined by as much as 3.4% to a nine-month low of $158.03, further reflecting investor concerns about its fiscal outlook.

Looking ahead, PepsiCo adjusted its fiscal 2024 organic revenue growth forecast to around 4%, down from previous expectations of at least 4%, underscoring ongoing challenges in its core markets.

“Given the current dynamics, PepsiCo is focused on driving profitable growth through targeted strategies tailored to specific product categories,” commented investment analyst Dan Coatsworth of AJ Bell.