Agritech startup Veg Route has raised $125K in a pre-seed round of funding led by Mohan K, Jai Kumar, Prabhu R and Omar Bin Brek.

Veg Route intends to use the fresh assets to expand in Tier-2 and Tier-3 cities by employing technology and building a solid in-house team. Founded in 2020 by Anand Alagarsamyand and Shyam Prashad Rajasekaran, Veg Route is an agritech B2C Supply Chain Platform that connects farmers and consumers.

The Chennai-based firm is helping farmers to sell produce at the best pricing by eliminating middlemen engagement with tech and data-driven solutions. According to the company’s website, it has served over 30,000 customers and onboarded more than 110 farmers. The startup is currently present in six South Indian states and has 10 franchise holders.