D2C petcare brand Wiggles has brought $5.5 million up in a new round drove by Anthill Ventures. Panthera Peak Ventures alongside a few new and existing investors, for example, Varun Alagh, Nikhil Bhandarkar and Nachiket Deshpande have additionally partaken.

The funding cash will be utilized for R&D of new classification creating items and development, said Wiggles in an official statement.

Established in 2018 by Anushka Iyer, Rajh Iyer and Venkat Mahadevan, Wiggles is a D2C preventive pet consideration brand with a wide scope of items and administrations, curated by vets for pets.

The startup professes to have more than 30,000 pet guardians across India as its clients. It has developed its present portfolio to over 42+ stock-keeping units (SKUs) across food, treats, supplements, medicines, just as a large group of pet consideration administrations, for example, canine boarding, vet available to work, grooming, training, online vet discussions, social and diet conferences.