Social commerce stage CityMall is in talks to raise a new round as much as $70 million from new and existing backers, according to three individuals mindful of the arrangement. This will be the third round for the Guguram-based startup in 2021. It had scooped up $11 million Series An in March and $22.5 million Series B in June.

“CityMall is in talks with new and existing backers including General Catalyst, Elevation and Accel to raise a Series C round,” said one individuals mindful of the subtleties of the transaction, requesting obscurity. “The company is probably going to bring more than $70 million up in the new round.”

The talks have arisen when DealShare is likewise set to score a new round at more than $1.5 billion valuation and passage of Swiggy and Meesho into grocery-focused social commerce play. Entrackr had exclusively revealed about DealShare’s expected section into the unicorn club in August.

Swiggy is additionally launching Swiggy Bazaar which Entrackr had revealed exclusively on October 12. Meesho has been experimenting with groceries by means of Farmiso.

“CityMall will be esteemed in the scope of $300-350 million in the new round,” said the second individual who likewise mentioned not to be named. “Other than value, the company will likewise raise significant obligation capital.”

Inquiries shipped off CityMall, Accel and Elevation didn’t elicit any quick reaction.

Established by Angad Kikla and Naisheel Verdhan, the two-year-old CityMall sells more than 3,000 products in the way of life, grocery and different categories through an organization of community affiliates in level II and III cities. It claims to have around 20,000 affiliates, 200K consumers in eight more modest cities across the territory of Haryana.

Backed by any semblance of Jungle Ventures and WaterBridge Ventures, CityMall will be counted among the couple of new companies which have brought or are up in the pipeline to close three value rounds in a calendar year. The rundown includes proficient networking stage Apna, business to business internet business stage OfBusiness and pre-owned vehicle retailing stage Spinny that is probably going to join the club soon.

Entrackr had exclusively revealed Spinny’s upcoming round on August 21.

In the interim, social commerce portion posterboy Meesho has continued to wipe up enormous rounds at staggering valuation. It recently cleaned up $570 million at a $4.9 billion valuation. Be that as it may, its companions such as GlowRoad and Shop101 couldn’t attract investor confidence. This brought about Shop101’s acquisition by InMobi. Entrackr had exclusively detailed the consolidation in June.