Ainara Kaur and Akaljyot Kaur made them thing in like manner: they were acquainted with a spotless, sound way of life five years prior.

Ainara found out about spotless and common cosmetics during an exploring trip across Europe; Akaljyot, then again, came to think about this conceivable switch because of thyroid and skin issues.

The team, consistently quick to begin an item organization, taken a gander at the accessible choices and dispatched clean magnificence brand Belora Cosmetics in 2019 in Gurugram and Paris.

“We were clear around two things: the organization must be in a purchaser classification and we needed to take care of an issue with the wellbeing focal point. The more we explored magnificence, we tracked down a void area for a cosmetics brand that can offer elite yet have clean/non-poisonous plans,” Ainara says.

As cosmetics purchasers, the authors love high effect cosmetics yet utilized it prohibitively because of the presence of poisons.

“Truth be told, the world over, poisons are generously utilized in cosmetics. That is the difficult we have chosen to address by dispatching Belora, which is great cosmetics that weds great skincare definitions to convey high shading result and long resilience,” Ainara says.

Ainara had before established Canavalicious, an innovative tech organization, and has been a senior showcasing leader for any semblance of Myntra. Then again, Akaljyot held key jobs at any semblance of American Express and MetLife. Today, Akaljot is a confirmed health specialist separated from being a hero for safe beauty care products.

Ainara clarifies that their item ethos depends on EU rules, adding that they don’t utilize near 1,500 fixings that are considered undependable for utilization.

“We follow something very similar and have a rundown of another 500 fixings that we guarantee to never utilize – we term this the BS or Bad Stuff list. Indeed, we are the principal cosmetics brand across Europe and Asia to get MADE SAFE™ confirmation, which in a real sense implies our items are made with safe fixings that are unveiled sincerely,” Ainara says.

Belora Cosmetics offers lipsticks, eye cosmetics, and face cosmetics. Ainara says it took the group of near 10 peopel more than one and half years to create and dispatch the items, as they needed a mix of superior and non-harmful definitions in mass premium classification, which weren’t effectively accessible.

“In this manner, we put resources into R&D and keep on doing as such. We used this opportunity to likewise profoundly comprehend what the buyer needs and the necessities not being met at present. The mix of profoundly understanding the buyer need and a solid R&D base has enabled us to rapidly dispatch across all sub-classifications at speed,” she says.

The items are at present produced and sourced from various pieces of Europe. The group hosts tied up with third-get-together makers and wholesalers. They are estimated from Rs 299 to Rs 1,599, and the normal request esteem is between Rs 500 and Rs 800. The makeup are accessible on their site, and on other internet business stages.

“We are as of now getting rehash buys. We are getting input that ladies love our Leave No Evidence fluid lipsticks and Natural Face assortment. This has been conceivable as we have eliminated every single destructive synthetic, and added characteristic oils and nutrients. This builds up our conviction that it very well may be hard to break plans that are high effect but non-poisonous, however it is totally awesome,” Ainara says.