E-commerce primary Flipkart has introduced the acquisition of intellectual assets from Mech Mocha, a cellular gaming startup that runs live-social gaming platform ‘Hello Play’.
As part of the purchase, Mech Mocha’s gaming group will be part of Flipkart. Co-based by Arpita Kapoor and Mohit Rangaraju, the Bengaluru-primarily based startup’s group will awareness on scaling Flipkart’s gaming efforts under the management of Prakash Sikaria, Vice-President at Flipkart.
“We sit up for being part of the Flipkart surroundings and leveraging the Flipkart Cloud Platform, Super Coins, Reward shop and Flipkart Ads platform to reinforce the platform for our customers,” stated Kapoor, co-founder and CEO, Mech Mocha in a press release.
Available in seven Indian neighborhood languages, Mech Mocha develops and publishes freemium video games which includes famous multiplayer video games inclusive of Ludo, Carrom, Snakes & Ladder and Cricket. The gaming platform goals customers which can be coming on-line for the primary time from tier II and tier III cities. The app additionally permits customers to engage with every different thru its in-sport video and voice chat feature.
Through this move, Flipkart will goal first-time e-trade customers and informal game enthusiasts who come on-line thru on-line gaming platforms. Mech Mocha’s IP and group acquisitions through Flipkart have come at a time whilst intake of informal gaming has shot up on account that March because of pandemic.
Flipkart, along side Blume Ventures, had subsidized Mech Mocha all through its $1 million seed spherical in 2015. Till date, the six-year-antique startup has raised $five million in Series A spherical from the likes of Accel Partners and Shunwei Capital and turned into in talks to elevate around $10 million in Series B spherical.
While Flipkart has been positioning the deal as acquisition, it seems like acquihire.
Mech Moch could be the primary acquisition for Flipkart withinside the gaming segment. In the past, it had received numerous organizations which includes Letsbuy, Myntra and PhonePe. Over the years, the Walmart-controlled company had sold stakes in startups inclusive of Blackbuck, Shadowfax and Qikpod in logistics, EasyRewardz in loyalty and rewards.
Flipkart additionally invested in the agritech zone through Ninjacart. Fashion store Aditya Birla, speech recognition platform Live.ai in and Upstream Commerce in analytics are its different bets.
