Brainbees Solutions Smashes Expectations Brainbees Solutions, the parent company of India’s leading kids’ retailer FirstCry, has reported a remarkable performance in Q2 FY26. The company posted revenue of
Brainbees Solutions, the parent company of India’s leading kids’ retailer FirstCry, has reported a remarkable performance in Q2 FY26. The company posted revenue of Rs 2,099 crore, reflecting a 10% year-on-year increase, while EBITDA reached Rs 111 crore, with losses down 20% compared to the same quarter last year.
This strong showing comes at a time when omnichannel retail faces growing competition, proving that FirstCry’s strategy and execution are paying off. Investors are taking note as the company continues to cement its leadership in the children’s product market.
FirstCry’s success is largely driven by its omnichannel approach. Offline stores and online sales contributed nearly 77% of total operating revenue. GlobalBees, FirstCry’s international subsidiary, added Rs 493 crore, highlighting the company’s growing global footprint.
In addition, FirstCry earned Rs 38 crore from interest income, bringing total revenue to Rs 2,137 crore in Q2 FY26, up from Rs 1,936 crore in Q2 FY25. Analysts point out that the combination of offline presence and a robust online platform gives FirstCry an unmatched edge in the competitive kids’ retail market.
While revenue growth is impressive, the company also faced rising costs. Procurement expenses accounted for 61% of total expenditure, increasing to Rs 1,329 crore from Rs 1,194 crore year-on-year. Employee benefits totaled Rs 203 crore, including Rs 59 crore in ESOP costs.
Other operating costs, including marketing, legal, rent, and technology, pushed total expenditure to Rs 2,175 crore. Despite these challenges, Brainbees successfully reduced losses by 20%, reflecting a careful balance between growth and financial discipline.
Industry experts say that these strategic investments in technology, talent, and infrastructure are crucial for sustaining FirstCry’s competitive advantage and long-term growth.
FirstCry’s omnichannel model, which integrates online and offline experiences, continues to drive revenue growth. While the pandemic accelerated digital adoption, FirstCry’s investment in physical stores has allowed customers to experience products firsthand, strengthening brand trust.
GlobalBees has also played a key role in the company’s growth, contributing to international revenue and helping FirstCry expand into new markets. The company’s strong retention rates and high customer engagement underline the effectiveness of its holistic approach to consumer experience.
Brainbees’ impressive performance has caught the attention of investors. A 10% revenue increase combined with reduced losses indicates that the company is scaling sustainably while investing in expansion and innovation.
Market analysts believe that FirstCry’s omnichannel strategy, international diversification, and operational efficiency position it for significant market share gains in the kids’ retail sector. This could make Brainbees one of the most closely watched retail companies in India in the coming years.
With Q2 FY26 results exceeding expectations, the big question is how much further FirstCry can grow. The company’s investments in technology, marketing, and international expansion suggest that the best may still be ahead.
As Brainbees continues to build on its omnichannel strategy and strengthen its presence abroad through GlobalBees, FirstCry is set to consolidate its leadership in the children’s retail segment. Analysts believe that the company’s approach will likely set new benchmarks in customer engagement, retention, and revenue growth.
Parents, investors, and retail industry watchers alike should pay attention. FirstCry’s momentum is strong, and with global expansion and technology-driven strategies, the company is poised to redefine kids’ retail in India and beyond.
