David Zakkam Joins as Head of Analytics & Data Strategy In a major move signaling JioHotstar’s ambitions to dominate the digital streaming space, David Zakkam, a seasoned data
In a major move signaling JioHotstar’s ambitions to dominate the digital streaming space, David Zakkam, a seasoned data and analytics expert, has been appointed as Senior Vice President and Head of Analytics & Data Strategy. Zakkam brings over 20 years of experience with global technology giants, including Uber, Meta, Swiggy, and Mu Sigma.
Zakkam’s appointment underscores JioHotstar’s focus on leveraging data-driven insights to enhance content, advertising, and user engagement. At Uber India, he led the Data and Applied Science team, driving growth across rides, delivery, and mobility services while exploring early applications of generative AI.
During his tenure at Meta, Zakkam tackled integrity challenges affecting millions of users, while at Swiggy, he strengthened the company’s data culture and helped expand high-impact decision-making systems.
In an internal announcement, Bharath Ram, Chief Product Officer at JioHotstar, highlighted Zakkam’s role as a bridge across multiple teams, including business, content, marketing, ads, engineering, and product. The aim is to unlock consumer and business value through advanced analytics.
Zakkam himself described the role as a unique opportunity to shape how data fuels growth, engagement, and monetization. “The opportunity to shape how data and analytics fuel that journey was too compelling to pass up,” he wrote on LinkedIn.
Zakkam’s mandate will cover a wide range of initiatives, including:
With Zakkam leading analytics, JioHotstar aims to turn data into a strategic edge, making smarter decisions across content and monetization strategies for both Indian and international audiences.
JioHotstar operates in a fiercely competitive streaming market, facing rivals like Netflix, Amazon Prime Video, and Disney+ internationally. The addition of a global data veteran signals that the company is serious about enhancing personalization, boosting engagement, and maximizing revenue opportunities through advanced analytics.
Industry insiders believe that Zakkam’s experience in scaling data systems and implementing AI-driven solutions could reshape how streaming services in India use data to drive growth.
David Zakkam’s move to JioHotstar marks another milestone in the company’s journey to becoming a data-driven entertainment powerhouse. With the streaming industry evolving rapidly, the combination of analytics expertise and generative AI applications is expected to unlock new opportunities in content strategy, ad revenue, and personalized viewer experiences.
For JioHotstar, the question now is not just what content to stream, but how data can redefine every aspect of its platform for millions of viewers across India and beyond.
