From Cricket Fields to Kitchen Tables South African cricket legend AB de Villiers has lent his name to many iconic innings—but now, his backing is helping fuel a
South African cricket legend AB de Villiers has lent his name to many iconic innings—but now, his backing is helping fuel a very different kind of performance: India’s daily nutrition.
Bengaluru-based Supply6, a direct-to-consumer (D2C) nutrition startup, has raised $1.1 million (Rs 9.1 crore) in a seed funding round led by Zeropearl VC. The round also saw participation from some of India’s best-known entrepreneurs, including CRED founder Kunal Shah, Ashutosh Valani and Priyank Shah of Renee Cosmetics, and Yogesh Kabra of men’s wear brand XYXX.
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 is built around a simple but powerful idea: most Indians don’t get balanced nutrition, even if their plates look full.
The startup’s products focus on the six pillars of balanced nutrition—protein, carbohydrates, fats, fibre, vitamins, and minerals—to tackle the hidden deficiencies that are common in urban diets.
Its flagship product, the Supply6 360 sachet, is a one-stop nutritional powerhouse. Packed with 63 nutrients, including probiotics and plant-based superfoods, one sachet delivers close to 95% of the daily recommended Vitamin B12 and 83% of Vitamin D3.
For busy millennials and health-conscious professionals, it’s nutrition made simple.
The new funding will allow Supply6 to:
For investors like Kunal Shah, the appeal lies in Supply6’s blend of science, convenience, and strong repeat purchase behavior. The brand already boasts a 45% repeat purchase rate—a key metric in the world of consumer health products.
While its sachets are the flagship, Supply6 isn’t stopping there. It recently launched Salts, a zero-sugar hydration mix designed for India’s heatwaves and workout sessions.
The brand’s mission is clear: to develop products that fit seamlessly into modern, fast-paced lifestyles, while solving long-standing health deficiencies.
With more than 2 lakh customers already on board as of September 2025, Supply6 is steadily building a loyal community of users who see it not as a supplement, but as a daily health essential.
When one of the world’s most admired cricketers puts his name behind a nutrition brand, people pay attention.
AB de Villiers’ endorsement brings credibility, visibility, and aspiration. His reputation for fitness and consistency resonates with Supply6’s promise of everyday nutrition. For a young brand, that kind of star power helps win both trust and attention in a crowded wellness market.
India’s health and nutrition market is booming. Rising disposable incomes, increasing awareness about deficiencies, and a younger demographic prioritizing wellness over treatment have created a fertile landscape for startups like Supply6.
But while protein powders and multivitamins flood the shelves, most still cater to gym-goers or niche segments. Supply6’s pitch is different: make balanced nutrition as effortless as drinking water.
That vision—of bridging the gap between lifestyle and health—is what has investors writing checks.
Armed with $1.1 million in fresh capital, Supply6 is gearing up to:
The company has its sights set on becoming a household name—not just in India, but across markets where urban lifestyles fuel similar dietary gaps.
Nutrition is no longer an afterthought—it’s becoming a daily ritual. And Supply6 wants to be at the center of that shift.
By combining science-backed formulas, lifestyle-friendly formats, and powerful endorsements from names like AB de Villiers, the brand is positioning itself as more than just another supplement company.
With a growing customer base, strong repeat rates, and the backing of some of India’s sharpest investors, Supply6 is shaping up to be the startup that puts India’s nutrition back in balance—one sachet at a time.
